This blog is about why you should concentrate on Idea Pins in 2022. You have heard of them, Idea Pins, formerly called Story Pins! You have also heard you should be concentrating on Idea Pins in 2022, but are not sure why. This blog will explain why Idea Pins should be at the forefront of your Pinterest marketing strategy. 

A bit of history

Story Pins were launched in beta in September 2020 with a small group of creators. In April 2021 they were opened up in stages to the rest of the Pinterest community and were rebranded Idea Pins. The reason for this was that Pinterest wanted to match the name with the uniqueness of a product/service to share long-lasting ideas. And also to avoid confusion with Stories on Instagram!

Learn more:

What are Idea Pins?

Before you can start creating Idea Pins you need a Pinterest business account and accept and agree to the Creators Code. Idea Pins consist of multiple pages of images or videos which can be saved to only one of your Pinterest boards. 

Idea Pins include the following:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording so creators can add their own personal voice
  • Music selection by Epidemic Sound
  • Ghost mode transition tools (perfect for those before-and-afters!)
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so Creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests*

* Pinterest business blog

When Pinterest introduced Idea Pins they were not much more than a slideshow, now you can tag products and add an affiliate link to your Idea PIn and monetise from it as well! 

PHoto of idea pin at the top of the feed


















Two examples of where to find Idea Pins. 

Idea Pins in 2022

So what does this mean for 2022? Well, Idea Pins are prioritised by Pinterest. Not just in Search, but also in the Today Tab and at the top of Creator profiles. Because of this Idea Pins generate more impressions, which means more chance of engagement in the form of pinners coming to your profile and even to your website!

I was creating dozens of pins each week to make my account grow and it stopped working. I had a schedule of about 5-7 pins going out every day! It was depressing. 

I am now creating one Idea Pin per week (or at least I try!). The benefits:

  1. It takes me less time each week
  2. My statistics are slowly creeping up
  3. My followers are increasing

And the best thing is? I repurpose content, I am not creating new content! I usually choose a blog post and turn it either into a slide show or I repurpose an Instagram Reel. This makes it extremely time-efficient from a workflow point of view. 

Even though you cannot add a URL to an Idea Pin, which makes many Pinterest content creators not want to use them, my number one page for referral traffic is now my homepage, which I know is because of Pinterest as it is still my number one traffic driver. 

One thing you will have to think about is that you have to optimise your homepage as this is the entry point to your website for many pinners. This means you need to have everything on there that a pinner is looking for.

Learn more:

How to claim your website on Pinterest

6 Pinterest Marketing Services you can (and should) outsource

Cross-posting on social media – Yay or Nay?

Final Thoughts

So, no Idea PIns do not link to a specific URL but that does not make them bad, in fact, I would say the audience engaging with your Idea Pins who make the effort to make their way over to your website are a more highly engaged audience who will be back for more of your value-added content.

And another plus point is that if your Idea Pin has a large number of impressions, or even goes viral, it improves your Google SEO as Google will recognise your content as valuable.  

As always I hope the above was helpful! If you want more Pinterest and Social Media information, sign up for the Clever Pins newsletter. It comes out every week and is chock-a-block full of Pinterest, Social Media and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes and character limits. Or find out information about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!


Happy pinning and scheduling!