So, it is the beginning of December, the month of silliness has started and the year is coming to an end. It is THE perfect time to set your goals for the new year! See it as the New Year’s resolutions for your business!

If you think you don’t need to set goals, because you never have and our business is FINE, then think again because goal setting is important for any business. This blog will tell you why you need to set goals, how to set goals and how to achieve them.

Why should you set goals for your business?

Setting goals for your business is important for 4 reasons:


Writing goals will get you into the accountability mindset, which is important because it is your business so only you can drive it forward. When you write your goals down, they become a promise to yourself that you have to keep and therefore achieve.

Motivation & Focus

Setting goals will keep you motivated and focused. Work can become a bit boring at times but when you have goals set for the week you have specific targets to reach. These keep you focused on what you need to be doing to move your business forward. This in turn will give your motivation a boost.


When you work hard to reach a goal it feels amazing when you do because it is confirmation that your hard work is paying off!


Once you start reaching your goals you will start to see progress in your business, which then boosts your gratification, motivation and focus again. However, you will also see when progress is slow and your business is not moving forward the way you would want it to. This is the time to adjust your goals and re-focus.

Picture of a foggy running track indicating that if you do not set goals for your business, you won't reach them and your business won't grow. It is important for the marketing of your company.

Before you start

Before you start setting goals, it is important to realise your ‘WHY’. In other words why did you set up your business in the first place? Write it down on a post-itt and stick it somewhere in your work area where you can see it all the time. This WHY is your driving force!

When you have remembered your why, there are a few things you need to do before you start:

  1. Clear your mind (by walking the dog, meditating, taking a long bath, whatever works for you!)
  2. Grab a cup of coffee (or glass of wine!)
  3. Find a quiet space (without your phone but with your post-itt with your WHY!)
  4. Focus!

How to set goals

There are many different ways and theories about goal setting and it is basically a question of finding out what works for you.

One way is to use SMART invented by Peter Ferdinand Drucker. Drucker was an Austrian-born American management consultant, educator and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, and he has been described as ‘the founder of modern management’ (Wikipedia).

SMART is an acronym standing for:

S pecific (what, why, who, where, which)

M easurable (how much, how many, when accomplished)

A chievable (how to achieve, is it realistic)

R elevant (worthwhile, right time, applicable)

T ime bound (when)

A course I have been doing recently also addressed the Massive Goals Theory, which was developed by David Hyner. Hyner is a motivational speaker and trainer that gives audiences the confidence and skills to set and achieve MASSIVE GOALS ( The idea is that you set yourself huge, huge goals which you then break down so you can identify the tasks that need to be done to achieve that goal. The idea behind it is that it feels like you need to climb a mountain to reach these goals, which makes you think about all the things you need to do to reach it!

The Massive Goals Theory kind of ties in with something Sir Richard Branson said, which is ‘if your dreams don’t scare you they are not big enough’!

How to keep track of your goals

Once you have set your goals it is important to keep track of them and tick them off as you go along. This has two major advantages, not only is it a visual reminder that you are on track to reach your goals, but it also serves as a reminder of how much work you have achieved already, which is equally important as we tend to forget all the work we have done and just concentrate on all the work that still needs to be done!

Keeping track of your goals can be done in different ways:

  1. spreadsheet
  2. big white board with coloured markers
  3. big white board with post-itts (my favourite: easy to move goals around, when priorities change)
  4. a fancy notebook

Obsviously, these are only suggestions, I am sure you will find something that will work for you!

So, I hope above has inspired you to have a look at your goals for 2020. If you haven’t done so already, get them done and let’s see where your business is at the end of 2020!

Let me know how you set your goals and how you keep track of them. Have you got any tips you want to share?