Updated August 2021
So, we are almost at the end of August, you know what that means in the Pinterest world! It means we need to start concentrating on what to pin and create in September!
As you know Pinterest is a search engine and because of this we can identify trends. Trends vary slightly from year to year but overall it is possible to identify themes. And it is important to know the trends because you can use them for your Pinterest strategy.
There are several ways to stay up to date with the Pinterest Trends. The Clever Pins’ Perfect Pinterest Planner is a handy document which gives you all the Pinterest trends in one overview.
The Pinterest Trends Tool is a tool introduced by Pinterest in the beginning of 2020. It is another great way of identifying trends on Pinterest. To find it go to Analytics -> trends. Type in any search term and Pinterest will show you how this has performed over the last year.
Also make sure you haven’t missed Pinterest Predicts 2021. This is a great report issued by Pinterest of all the trends for the coming year.
What To Pin And Create In September
September is the month for organisation, Autumn, Halloween, Thanksgiving and Christmas. Yes Christmas! Let’s have a look at them all individually.
Organisation is big in September. After the summer with the children back at school, pinners want tips on organisation. How to organise their house, after it has accumulated so much stuff over the summer, how to organise a new daily routine with the children back at school and how to organise their finances. Summers are usually expensive, most people spend a bit more than they intend to and so pinners are looking for advice on how to organise their finances. Especially as Halloween, Thanksgiving and Christmas are just around the corner.
Autumn searches are huge in September, especially when temperatures start to drop. Pinners are looking for autumn recipes, arts and crafts and autumn fashion.
With regards to Halloween, pinners will be looking for anything from costumes, make-up, house decorations, parties and how to carve a pumpkin to only name a few.
Thanksgiving & Christmas
Believe it or not but searches for Thanksgiving and Christmas start to increase from September. Pinners will already start looking for gift inspiration, recipes and decor. So if you have content like this I would suggest to start putting it out there.
If you want to be marketing your products/services on Pinterest you need to think ahead and look at what special days are coming up. Remember pinners are planners! For this type of content it is good practice to start pinning at least 45 days before the actual event.
I hope the above is helpful and you will be able to create new content that drives traffic. Make sure you get the Clever Pins’ Perfect Pinterest Planner to help you with your content.
If you need help with pin design, do check out the Clever Pins’ shop for ready made pin template packages. And remember to make life easy for yourself by using the Pinterest scheduler or a scheduling tool like Tailwind.
Let me know how you are getting on! Happy pinning!
Other helpful resources:
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