Updated September 2021

We are nearing the end of September, can you believe it! It means it is time to start thinking about your content for October. 

Pinterest is search-based so it is possible to identify trends. Knowing about these trends and using them should be part of your Pinterest strategy as you will want to tap into them to catch the traffic! There are several ways to do this. Clever Pins’ Perfect Pinterest Planner is a handy document which gives you all the Pinterest trends in one overview. 

The other way to identify trends on Pinterest is to use the Pinterest Tool. This was introduced in the beginning of 2020 and is a great way of identifying trends on Pinterest. To find it go to Analytics -> Trends. Type in any search term and Pinterest will show you how this has performed over the last year. And of course there are blogs out there that give you an overview of what to think about for your content planning. 

Towards the end of September the following searches went up:

135% increase in oktoberfest party decorations

11x increase in sauerkraut soup

140% increase in football tshirt designs

165% increase in college tailgate outfit

165% increase in pumpkin patch party

95% increase in primitive fall

80% increase in tiny house community

So let’s have a look at what content you should pin and create in October!

Pumpkin in a field October trends for Pinterest

Engagement (winter)

It seems the wedding industry never sleeps on Pinterest! Searches for winter engagement ideas increase around this time of year. Anything from engagement ring (shape, stone) to photoshoot and location.

Halloween

Halloween is just around the corner and you can still put your content out there. Last minute costume ideas and make-up are still being searched on the platform. As well as kids activities and craft ideas. Of course there are the recipes and any decoration ideas are always greatly received by pinners. 

Autumn/Fall

I mentioned this last month already but Autumn is now fast approaching and with that the bad weather. A big one is autumn activities for kids as pinners are trying to come up with ideas/activities to do with the children. These can be indoor and outdoor activities for the bright (er) days. 

Thanksgiving & Christmas

Thanksgiving, and believe it or not Christmas, are around the corner and searches have started to go up so if you haven’t done so already you can start putting your content out there. Anything from Thanksgiving and Christmas recipes, gifting, decor, cards, crafts to name a few. 

Black Friday & Cyber Monday

Remember it is Black Friday on 27 November and the Monday after is Cyber Monday. Now is the time to start thinking about your offers and how you are going to promote it. 

Organisation

Although less, pinners are still looking for organisation ideas in October. The children have gone back to school, everybody has settled into a new routine again and pinners want to (re)organise their home, office, life. Searches include financial budgeting, especially as Christmas is around the corner. 

What If I Don’t Have The Content?

So it is possible that you don’t have any of the content mentioned above, just because you are not in that line of business. That is not a problem, there are several things you can do. 

Look at how you can use parts of the trends for your business. Is there any way you can link above topics to your business and write a blog post about it? Maybe organisation or budgeting? Black Friday and/or Cyber Monday?

The next thing is to repurpose old content. Dig out content that you have not circulated for a while, create a new pin template and put it out there. Go through your Analytics and see which pins bring you consistent traffic and do the same with this content. 

Final Thoughts

Marketing your products/services on Pinterest means you need to think ahead and look at what special days are coming up. Remember pinners are planners! For this type of content it is good practice to start pinning at least 45 days before the actual event. 

I hope the above is helpful and you will be able to create new content that drives traffic. Make sure you get the Clever Pins’ Perfect Pinterest Planner to help you with your content. 

If you need help with pin design, do check out the Clever Pins’ shop for ready made pin template packages. And remember to make life easy for yourself by using the Pinterest scheduler or a scheduling tool like Tailwind. 

Let me know how you are getting on! 

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Size Guide – All the pin sizes and ratios in one handy document!

Happy pinning🌷

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