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November is around the corner so it is time to start thinking about what content to pin and create for the next month. So let’s talk about November trends on Pinterest!
Because Pinterest is a search engine it is important to be aware about the trends so you know which keywords to use in your content and in your own searches this month in order to drive traffic to your website. There are several ways to do this. The Clever Pins’ Perfect Pinterest Planner is a handy document which gives you all the Pinterest trends in one overview.
The other way to identify trends on Pinterest is to use the Pinterest Trends Tool. This was introduced in the beginning of 2020 and is a great way of identifying trends on Pinterest. To find it go to Analytics -> Trends. Type in any search term and Pinterest will show you how this has performed over the last year. And of course there are blogs out there that give you an overview of what to think about for your content planning.
We know that 2020 is a ‘funny’ year and trends are slightly different from previous years. Pinners are looking further ahead than normal as they are looking for positives in this difficult time. So let’s have a look at what you need to concentrate on content-wise in November.
With Thanksgiving now around the corner, 26 November, quickly followed by Hanukkah and then Christmas searches for toys, gifts, gift guides, holiday inspired arts and crafts, decor and family games has been increasing. So if you are in this industry make sure you have your content out there to not miss out on traffic to your website.
Holiday Recipes, Entertaining
With above comes of course holiday recipes and entertaining. Lots of searches about holiday inspired recipes (starters, mains, dessert) table settings and decoration,
With regards to New Year celebrations will be different this year as we won’t be able to gather in big groups and have big parties. But that doesn’t mean pinners won’t be looking for outfits, nail and hair inspiration, shoes etc. If anything, this year because of Covid, pinnners are looking to make New Year’s eve even more special so make sure you put your content out there for them to draw inspiration from.
After the holiday season pinners will be looking for fitness regimes, new year’s resolutions, diets and organisation. The latter from house organisation, to work to organising family life. Try and incorporate this into your content even if you do not sell directly in these sectors.
Black Friday & Cyber Monday
Black Friday is a big thing, especially in America but also more and more in the UK. Post your Black Friday and Cyber Monday deals. If you are in the financial sector this is a great time to talk to your audience about how they can make their money go further and looking even further ahead than November and December, you can start putting content out there regarding budgeting because that is going to be big in the new year.
So normally during the month of November there is an increase in winter holiday searches, but because of Coronavirus not many of us will be able to go on a winter holiday. So instead there is a shift on Pinterest to increased searches into other holiday destinations. Pinners are looking at other destinations they could visit in the not too distant future. Searches for wedding and honeymoon destinations has also increased.
As always I hope above is helpful and you will be able to create new content that drives traffic. Remember, to make life easy for yourself by using the Pinterest scheduler or a scheduling tool like Tailwind.
Let me know how you are getting on!