Oh my word it is almost June! The past month has gone so quickly and judging by the weather in the UK you wouldn’t say it is almost summer. So different from last year, but hey that is the weather I suppose, you can’t always predict it. What you can predict is trends on Pinterest! Which is great because if you are a business marketing your products and services on the platform it is important to be aware of them!

There are several ways to stay up to date with the Pinterest Trends. One of them is the Pinterest Trends Tool. This tool was introduced in the beginning of 2020 and is a great way of identifying trends on Pinterest. To find it go to Analytics -> Trends. Type in any search term and Pinterest will show you how this has performed over the last year. 

The other way is by downloading the The Clever Pins’ Perfect Pinterest Planner This is a handy document which gives you all the Pinterest trends in one overview. No more hours of searching on Pinterest!

Also make sure you haven’t missed Pinterest Predicts 2021. This is a great report issued by Pinterest of all the trends for the coming year. 

So let’s have a look at what content to pin and create in June 2021.

Summer holiday

The UK is on track to open up holidays on 21 June, even if we can’t go abroad, we can have a staycation. Do you have summer content: summer holidays, summer fashion, holiday accommodation, what to pack for the summer holiday and tips to stay safe during the summer holidays, then get it out there!

Any summer food and drink recipes are doing really well on the platform around this time of year. BBQ, cocktails, summer salads to only name a few.

Summer Weddings

From 17 May a maximum of 30 guests are now allowed to attend weddings. From 21 June, it looks like all limitations will be removed. Pinners are searching for wedding ideas, whether this is for last minute weddings in the summer or for later in the year. A lot of couples have had their dream wedding put on hold because of Covid 19 and now they can start planning again. Make sure your content is out there to inspire them!

Wedding dining table to indicate the Pinterest trends for June

Back to school

Believe it or not but June is about the right time to start creating your ‘Back To School’ content. Some schools go back as early as August so you want to make sure your content is out there for those pinners to get inspiration. 

4th July

The 4th of July is HUGE in the US! Do you have content to do with family reunions, barbecues, picnics, parades, baseball games, fireworks and craft activities to name a few, then you need to make sure you pin it!

Canadian Day

If you are in Canada or your audience is Canadian then you should be pinning for Canadian Day on 1st July as well. 

Finally

If you want to be marketing your products/services on Pinterest you need to think ahead and look at what special days are coming up. Remember pinners are planners! For this type of content it is good practice to start pinning at least 45 days before the actual event. 

I hope the above is helpful and you will be able to create new content that drives traffic. Make sure you get the Clever Pins’ Perfect Pinterest Planner to help you with your content. 

If you need help with pin design, do check out the Clever Pins’ shop for easy and not expensive pin template packages. And remember to make life easy for yourself by using the Pinterest scheduler or a scheduling tool like Tailwind. 

Let me know how you are getting on! Happy pinning!

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