This blog will look at what rich pins are, why they are important and how to install them. You might recall my blog post How to get started on Pinterest as a business which explains 3 easy steps to setting up a business account. One of these steps is the installation of rich pins. So let’s have a look at what rich pins are, why you need them and how to install them.

What are Rich Pins?

Rich pins are important to install when you have a business account as they provide metadata to your pin. In other words they contain extra descriptions of the pin as well as keywords linked to the content.

According to Pinterest itself, rich pins ‘provide more context about an idea because they show extra information directly on a Pin’. This means a rich pin will allow you to present more information about the pin and the content it is linked to.

There are 4 types of rich pins:

  1. Product
  2. Recipe
  3. Article
  4. App

Depending on your product/service it is important to install the right type of rich pin. I will explain each one briefly below.

Product Rich Pin

The aim of product rich pins is to make shopping easier for pinners. Features of this type of rich pin are information regarding the price, availability and where you will be able to buy the product, ie URL. Great when you are in e-commerce or have an Etsy-shop.

Recipe Rich Pin

If you are a food blogger or a cook this is the rich pin for you. By installing this type of rich pin you will be able to showcase ingredients, cooking times, measurements on your pin.

Article Rich Pin

If you are a blogger or service provider you need this rich pin. It will create a section for your headline, author and story description.

App Rich Pin

This type of rich pin is only compatible with iOS at the moment. It gives you the option to allow your audience to download your App straight from Pinterest.

Why do you need Rich Pins?

As I explained briefly at the start of this blog a rich pin provides extra metadata to your pin. This metadata is pulled automatically from your website, which is one of the reasons why rich pins are so great. In below example the text in the pink box is pulled straight from the Clever Pins’ website (I have article rich pins enabled as I am a service provider and write blogs about my industry). It is information that cannot be deleted or altered so will stay with the pin.

Image of pin in Pinterest with article rich pin details. It emphasises the importance of rich pins for SEO.

If you have a shop and, therefore, have product rich pins enabled, when you run out of stock on one of your products, rich pins automatically updates this information on your pin.

Rich pins are great for SEO as it means you will have to provide your pin with an extra description and so with extra keywords. This will improve your ranking within Pinterest.

How to install Rich Pins?

Installing rich pins is a two-step process:

  1. add metadata to your website
  2. apply for rich pins

1.Add metadata to your website

To add metadata to your website you need to install a plugin, like Yoast. Yoast is free to install and will help you with your content optimisation. A plugin like Yoast helps with internal links, optimisation of images, keywords density and title length to name a few things. Click here to install Yoast.

To install Yoast follow the next 3 steps (see also image below):

  1. Go to SEO -> Social
  2. Click on the Facebook tab (a bit confusing I know but this is the right way!)
  3. Put the Open Graph meta data on ‘Enabled’

That is it! You can start adding metadata to your website!

Image of the back end of a word press website. Indicating where to enable rich pins to optimise SEO for your pins.

2.Apply for Rich Pins

The next step is to verify your rich pins. For this you will need the validator.

Chose a page on your website that you know you have added metadata to. Put the URL in the validator and click Validate.

Next choose HTML Tags, oEmbed or Shopify, depending on how you marked up your page.

Click Apply Now.

And remember you only need to validate one of your pages to enable rich pins.

It can take a couple of hours for Pinterest to verify and confirm that you now have rich pins enabled.


So now you know what rich pins are, why you need them and how to install them, you can create eye-catching pins with fabulous descriptions which will start to drive more traffic to your website.

If you want to know more about how to create the perfect pin, then sign up for my freebie Clever Pins Perfect Pin Guide, it will give you 5 steps to creating the perfect pin every time.

What are your experiences with rich pins? Let me know in the comment box below.

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