Today I am going to talk about 13 tips and tricks for effective social media posting, because let’s face it, social media can be a bit of a time suck, can’t it?
We have all been there, we go onto social media to post something for our business or to do research for relevant content for our brand, and we get dragged into commenting on other people’s posts, looking at hundreds of reels, losing time on posts and content that doesn’t need our attention. Social media can suck you into a rabbit hole and make you lose lots of time. And as a small business owner, time is precious, we can’t afford to lose it.
This blog will cover everything from strategy and finding relevant content to getting faster at producing and scheduling it. I have divided it up into strategy, time-saving, and research hacks.
The first of the tips and tricks for effective social media posting is strategy because everything starts with your digital marketing strategy.
Decide On Your Social Media Platforms
This is one of the most important steps to take when you start using social media because you do not have to be on all the platforms. Think about your ideal client, who are they, what are their pain points, what solutions are they looking for and which social media platforms are they hanging out? These are the channels you need to be concentrating on.
Make a planner for the year. It doesn’t matter how you do this, whatever works for you. I use a spreadsheet and have divided the year over months. Each month has a ‘topic’ which is then split up into weeks. I use my own content and find curated content.
As well as your content put your promotions and upcoming business events in over the year, so you know when you need to start marketing them.
A good planner will keep you focused and on track.
Another strategy hack is to repurpose your content. The best way to do that is to have a HERO piece of content (for example a blog post) and make smaller pieces out of that to use on different channels. For example, when making a reel, you can repurpose it for a Pinterest Idea Pin and the other way around. So not just a strategy hack, also a time-saving hack.
The second of the tips and tricks for effective social media posting are time-saving tips. There are several time-saving tips and tricks for social media posting.
Time-blocking is a great time-saving hack. You can do this by day, half-day, hour, 15 minutes. It really is up to you. I tend to block by morning/afternoon. Each block has a theme and that is what I will be doing at that time. Doing that one task for that time period means you stay focused and productive.
This is a major one. I use templates for myself but also for my clients. They seriously reduce the time you spend creating.
Scheduling content helps you save time. There are many scheduling tools out there that can help you schedule content in advance. Try some of them out and see which one you like best. Most have an app as well as a browser extension so you can schedule from whichever device at whatever time!
The third of the tips and tricks for effective social media posting are tips to increase your productivity.
Best invention EVER! Grammarly is a browser extension that will help you with, as the name suggests, your grammar. When you type pin text, Grammarly will review it immediately and indicate where there are errors or where your grammar could be improved.
Officially now called Google Workspace, I still call it Gsuite. It is absolutely brilliant to increase your productivity. Completely cloud-based so it doesn’t clog up your computer, this is an extensive collection of productivity, collaboration, and computing tools. I have the app on my phone and can access all my inbox, files, appointments, forms, etc from anywhere.
Have you heard of Tab Group? It is a browser extension, which lets you group tabs together. So if, for example, you always work with Pinterest, Canva, and Tailwind at the same time, you can group the tabs together under one name so you don’t have to open each one separately. A small little hack, but so worth it!
You have got to love Google Alert. It is great for bringing curated content to you, without you having to research lots of different websites. You can choose the topics you want to be informed about and Google will send it straight to your inbox. You can also create an alert for your business so you know how often it gets searched.
Setting up an RSS Feed (for example Feedly) is a great way to get your curated content. You can set up your feed by topic which makes it so easy to use!
If you are a big Twitter user, you must know Twitter Lists. I have found them invaluable for finding curated content relevant to my business. It takes about 10 minutes to set up your Lists but then you have a constant stream of relevant information for your business.
I think this one stands on its own completely. It is the single best thing you can do when you use social media for your business…turn off notifications. Instead set a time in the morning, lunchtime or evening where you will engage with other accounts and reply to comments on your posts.
These are just a selection of productivity hacks when you are working with social media. I am sure there are many others, please do put them in the comments. Having these measures in place will really help you increase your productivity and save you time. And we all know time is money. Good luck, let me know how you get on!
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