Updated December 2021

Today’s blog is about how you can use Pinterest group boards as part of your Pinterest marketing strategy for your business. We all know our Pinterest strategy should be built up of different components. You might recall my blog post about secret boards and how to use them as part of your strategy. The same counts for pin titles and pin descriptions and where to insert your keywords. 

In this blog, we will have a look at what group boards are, how they started, how you can use them in your marketing strategy, and what the benefits are.

So let’s dive right in!

Learn more:

What are secret boards and why you should use them

How to write pin titles

How to write pin descriptions

How to do keyword research for Pinterest

What are group boards?

A Pinterest group board is a board with multiple collaborators. They are usually set up by one person and other people can join to work together in order to increase the board’s reach and effectiveness. People can also follow the board. If you have a larger amount of collaborators/followers the reach for your content broadens significantly.

As a  collaborator, you add your own content to the board, under strict guidelines. In order for the board to be successful, it is important your content is of high quality so it gets repinned to other boards.

How and when did group boards start?

Group boards started back in 2014. Pinterest created them so people could collaborate on joined projects, like birthdays, weddings, holidays, etc. But businesses picked up on it quickly and turned it into a marketing tool like described above, unfortunately, this was not what Pinterest had intended when they introduced group boards. So in 2018 Pinterest changed its algorithm to influence the distribution of pins from group boards.

Should I use group boards as part of my marketing strategy?

Knowing above the next question to answer is whether or not you should be using group boards as part of your marketing strategy. Pinterest’s position is that it is not against group boards but they actually recommended pinners to build strong boards on their own accounts!

But just because Pinterest puts less emphasis on group boards doesn’t mean you should not be using them at all. Group boards are good for when you are just starting on Pinterest as they help reach a wider audience. If you have been on Pinterest for a while and you have an established account you can also still use group boards, just make sure you are very picky with the one(s) you choose. It is better to be on one or two good ones, than on several that don’t do anything for you. 

How to join group boards

There are several ways to join group boards. Funnily enough it has taken me a while to figure out what the best way is. I will list all the different options below. 

  • On Pinterest itself

I used to find this the easiest way although it doesn’t seem that easy anymore! To find group boards on Pinterest type in a search in the search bar and choose ‘boards’. Being a Pinterest marketing specialist, my search would be ‘Pinterest marketing’. This will bring up below boards. Now before you would be able to recognise group boards immediately as they would have a few photo circles in the corner, indicating the board had multiple collaborators. For some reason Pinterest has decided to take this away, which means you need to click on each board to see if it is a group board. Of below, only two are personal boards. 

You can recognise group boards by the little circle at the bottom of the board with several photos in (see photo). 

When you click on a board, you will see the specifics. This one, for example, does not take any more collaborators.

Not all boards are clear with their joining instructions. The best way to go about it is to DM the person who started the board. You can find out by clicking on the little group of profile pictures. The first photo is of the person who set up the board. 

  • Facebook Groups

That sounds funny doesn’t it? But a search on Facebook will actually find you group boards on Pinterest. In the Facebook search bar put, ‘Pinterest groups’, and Facebook will give you a list of different Pinterest group boards. You can join them on Facebook and ask them to join their board on Pinterest. I, personally, don’t find this a very easy method.

  • Pingroupie

Pingroupie is a directory with group boards by category. You will now have to register before you can use it. Enter a keyword or niche and Pingroupie will show you a list of group boards. It indicates the owner, followers, collaborators, and how many pins there are on the board.

Look at other Pinterest Accounts

The last way to find relevant group boards is to look at Pinterest accounts in your niche. Find a couple of accounts and have a look at what boards that person is a member of. Is it a board you would like to collaborate on? If so, drop them a message. 

Of course, you can also leave a group board by simply going to the board, clicking the 3 little dots on the left, and then ‘Edit’. 

Learn more:

Idea Pins – Everything you need to know

What is a carousel pin

How to create beautiful pins

Final thoughs

Group boards are not completely dead and, like I mentioned before, when you are just starting on Pinterest, are actually a good way to get your content in front of a wider audience. However, it is a fact that Pinterest is distributing group board content less. Therefore your own boards should always have priority!

Do you want more Pinterest information then sign up for the Clever Pins’ Newsletter which comes out several times a month and has all the latest Pinterest information. You will get the Clever Pins’ Perfect Pinterest SIZE GUIDE completely FREE. This super handy document has all the ratios and sizes for all pins available. No more confusion as to what sizes different pins are!

If you want help with your Pinterest strategy, DM me for a chat or check out the CP Services on offer. I am happy to help!

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!


Happy pinning peeps!