Today’s blog is about how you can use Pinterest group boards for your business. Your Pinterest strategy should be built up of different components. You might recall my blog post about secret boards and how to use them as part of your strategy. The same counts for pin titles and pin descriptions and where to insert your keywords. In this blog we will have a look at what group boards are, how they started, how you can use them in your marketing strategy and what the benefits are.

So let’s dive right in!

What are group boards?

A Pinterest group board is a board with multiple collaborators. They are usually set up by one person and other people can join to work together in order to  increase the board’s reach and effectiveness. People can also follow the board. If you have a couple of hundred/thousand collaborators/followers the reach for your content broadens significantly.

As a  collaborator you add your own content to the board, under strict guidelines. In order for the board to be successful it is important this content is of high quality so it gets repinned to other boards.

How and when did group boards start?

Group boards started back in 2014. Pinterest created them so people could collaborate on joined projects, like birthdays, weddings, holidays etc. But businesses picked up on it quickly and turned it into a marketing tool like described above, unfortunately this was not what Pinterest had intended when they introduced group boards. So in 2018 Pinterest changed their algorithm to influence the distribution of pins from group boards. 

Should I use group boards as part of my marketing strategy?

Knowing above the next question to answer is whether or not you should be using group boards as part of your marketing strategy. Pinterest’s position now is that it is not against group boards but they actually recommended pinners to build strong boards on their own accounts!

But just because Pinterest puts less emphasis on group boards that doesn’t mean you should not be using them at all. Group boards are good for when you are just starting on Pinterest as, like mentioned above, they do help reach a wider audience. If you have been on Pinterest for a while and you have an established account you can also still use group boards, just make sure you are very picky with the one(s) you choose. It is better to be on one or two good ones, then on several which don’t do anything for you. 

How to join group boards

There are several ways to join group boards. Funnily enough it has taken me a while to figure out what the best way is. I will list all the different options below. 

  • On Pinterest itself

I find this the easiest way although not all pinners would agree! To find group boards on Pinterest type in a search in the search bar followed by ‘group boards’ and choose ‘boards’. So for example I do Pinterest marketing, so my search would be ‘Pinterest marketing group boards’. The reason I put ‘group boards’ in my search is because if you don’t it brings up personal boards as well. Try it, you will see the difference. 

Finding group boards on Pinterest


You can recognise group boards by the little circle at the bottom of the board with several photos in (see photo). 

Some group boards have specific rules how to join them, like this one:

Group board rules displayed


Others are less clear. The best way to go about it is to DM the person who started the board. You can find out by clicking on the little group of profile pictures. The first photo is the person who set up the board. 

  • Facebook Groups

That sounds funny doesn’t it? But a search on Facebook will actually find you group boards on Pinterest. In the Facebook search bar put ‘Pinterest groups’ and Facebook will give you a list of different Pinterest group boards. You can join them on Facebook and ask to join their board on Pinterest. I, personally, don’t find this a very easy method.

  • Pingroupie

Pingroupie is a directory with group boards by category. You can enter a keyword or niche and pingroupie will show you a list of group boards. It indicates the owner, followers, collaborators and how many pins there are on the board.

  • Look at other Pinterest Accounts

The last way to find relevant group boards is to look at Pinterest accounts in your niche. Find a couple of accounts and have a look at what boards that person is a member of. Is it a board you would like to collaborate on? If so, drop them a message. 

Of course you can also leave a group board by simply going to the board, clicking the 3 little dots on the left and then edit. 


As you can see group boards are not completely dead yet and like I mentioned before when you are just starting on Pinterest are actually a good means to get your content in front of a wider audience. However, it is a fact that Pinterest is distributing group board content less. It is good to be a part of some but your own boards should always have priority!

Need some help with your Pinterest strategy? DM me for a chat, I am happy to help! And if you want to receive Pinterest news once a month, do sign up for the Clever Pins’ Newsletter, it is full of the latest information regarding Pinterest and Clever Pins. 

Happy pinning peeps!