Updated December 2021

In the beginning of 2020 Pinterest launched a new tool: Pinterest Trends! At first they just rolled it out in the US but we now have it in the UK as well! It is a neat little tool that has really taken off on Pinterest. You should use it as part of your Pinterest strategy. This blog will tell you what it is and how to use it. 

What is the Pinterest Trends Tool?

Before we have a look at how the Trends tool works, let’s see what it is first. Pinterest Trends is a keyword tool that will enable you to identify trends in Pinterest. In order to find the Pinterest Trends Tool, go to Analytics -> Trends.

This will bring you to the Pinterest Trends ‘home page’. In the top right corner, you can change the location. At the moment it is set to the UK, but if your main audience is in the US or Canada, you can search for the main trends there as well. 

Type keywords in the search bar and Pinterest will indicate the number of searches for these keywords over time. 

For example, if you are searching for ‘Gardening ideas’, Pinterest will come up with the following:

As you can see searches go up from about January, peaking in March/April.

A search for Christmas will show you that pinners start using this keyword from about July and that it has a very steady rise all the way to Christmas. It then drops right down from January. If you are selling any products or services related to Christmas this is important information!

Pinterest likes content to be on the platform approximately 45 days before the actual ‘event’. However, the above trend shows that, if you are in the Christmas ‘business’, you could even put your content out there from as early as July. 

If you want to compare keywords, the maximum number of searches you can do is 4 at the moment. 

Learn more:

What is Pinterest and how to use it for my business

6 Pinterest Marketing Services you can (and should) outsource

How to add pins to Pinterest

How can the Pinterest Trends Tool help your business?

Pinterest Trends is a nifty little tool for several reasons. First of all, it will help you decide when to put your content on Pinterest so you can start driving traffic to your website at the right time. 

When searching on Pinterest Trends, the platform will indicate related keywords. This is important as it gives you an idea of what other terms pinners are searching for. Above is also great for your keyword research and for writing your Pin titles and descriptions.

Another feature of Pinterest Trends is that it will show you popular pins for the search term you have put in. This is great as it will help you with your content creation as these are pins pinners are clicking on.

Learn more:

How to do keyword research

How to write pin titles

How to write pin descriptions

Final Thoughts

As you can see Pinterest Trends is a great new little tool and I would recommend using it. BUT not on its own. Each year Pinterest brings out Pinterest Predicts, the top trends for the next year. It is an important document and you should be using it for your Pinterest marketing strategy.  

As always I hope the above was helpful! If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out several times a month and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes, and character limits. Or find out information about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!

Happy pinning!