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The Pinterest visual search tool is a tool you should be using as part of your Pinterest strategy. We all know that Pinterest favours fresh content .And seeing Pinterest is a visual search engine your strategy has to start with the image.  What you want to avoid at ALL times is to use the same image as thousands of other pinners! This is where the visual search tool comes in!

What is the visual search tool?

The visual search tool is the little button in the bottom right corner. The tool is two-fold. When you click it Pinterest will show similar images on the platform. It is a great little tool to find out if the image you want to use for your pin template, has been used before on Pinterest. If the tool shows up the same image you want to stay well clear of using it! The search research will also give you great insights into who sells similar products to yours!

How do you use the visual search tool?

To start using the tool go to the bottom right corner and click the search tool icon. Depending on if you are working on desktop or mobile, the icon will have a different colour:

When you click on the icon PInterest will show you a selection of images that are similar to yours which are currently being used on the platform. The visual search tool can be made bigger and smaller so you can also select a certain area of your photo to see what similar content is out there. 

Wide angle focus of visual search tool on pinterest

Wide focus

Narrow focus of the visual search tool on Pinterest

Narrow focus

Especially when you are using free stock photos it can happen that your photo has been used before. I would strongly advise you to go and look for an alternative. Remember Pinterest is always looking for fresh content. 

Obviously it is always best to either use your own photos, if you are a good photographer, or to use a subscription site for stock photos like Depositphotos .

To wrap it up!

Your aim is to use images which have not been used on Pinterest before! Not an easy task but the visual search tool is a great little tool to help you as you have seen! And like I said above using a subscription site like Depositphotos helps tremendously.

Always remember that Pinterest is a visual search engine. The better your image the more likely it is that pinners will click through to your website, which is the ultimate goal of being on Pinterest!

If you want hints and tips with regards to PInterest and you want to stay up to date with the latest news then sign up for the Clever Pins Newsletter. You will get the Perfect Pinterest Planner for free!!

If you are finding Pinterest hard to navigate, if you need some professional help then get in touch. Clever Pins offers a whole range of services so let’s talk Pinterest and see what I can do for you!