The dictionary defines brand awareness as ‘the extend to which consumers are familiar with the qualities or image of a particular brand of goods or services’. In other words the brand is what people remember when you walk out of the room. It should be instantly recognisable for your audience.
Looking at the above definition we know brand awareness is all about visuals so which platform is the ideal one to create or increase your brand awareness you think? Yes, Pinterest! Pinterest is a highly visual platform and most of us know it is a very powerful tool to persuade pinners to follow their dreams and to buy that product they have seen!
Pinterest is a GREAT platform to create visibility and brand awareness for your business and below are 5 steps how to do it.
1. Brand Your Pinterest Account
The first step in creating brand awareness using Pinterest is to brand your Pinterest account. This will make sure your audience will recognise your account instantly. Branding your Pinterest business account consists of branding your:
I won’t go into too much detail here as I have written a separate blog about this, which you can read here.
Another way in which Pinterest can increase your brand awareness is blogging. Blogging is not dead, on the contrary, most businesses are blogging nowadays and more are starting as it has so many benefits for creating brand awareness. It is a marvelous tool to share who we are, what we do and how we do it. But it doesn’t just establish you as the know, like, trust person in your niche, blogging is also a great tool for SEO. Search engines, including Pinterest, love new fresh content and blogging is the way to do it. By creating new blog posts on a regular basis you are constantly drip feeding the search engines content to index, which increases your brand awareness. Furthermore blogging helps you strengthen your relationship with existing and new customers, connecting people to your brand and creating opportunities for sharing your content. So really, what is not to like?
3. Logo, Colours, Fonts & Style
Part of your brand awareness are your logo, colours, font and your brand style.
Your company logo is the identity of your business. It is what sets you apart from your competitors, it tells your audience who you are and what you stand for. It is most likely the first thing your audience sees and will remember. Hence using your logo on all your Pinterest content will help your audience to recognise your content and your brand.
Brand colours are a great way to distinguish your brand from others and create recognition. When you see someone walking in the street with a turquoise little box with a white ribbon you don’t even have to see the logo because you know they bought something from Tiffany & Co. Choosing brand colours is not easy as they need to appeal to you but moreover to the audience you want to attract. Using your brand colours consistently on your boards and pin templates will help create brand awareness.
Fonts are very important to create and increase brand awareness. Your brand’s personality is expressed through the fonts you use for your company name and tag line. Fonts should be:
- Unique and memorable
- Work on every platform
- Communicate your brand personality
By using the same fonts for your pin templates on Pinterest your audience will recognise your content and therefore your brand.
4. Keyword Research
We know keyword research is essential for SEO. If you want your content to be found on Pinterest, you need to do keyword research. Using pillar keywords but especially long-tail keywords can give you the advantage of reaching your target audience as well as new clients in your niche. These in turn will repin your content, which will increase your brand awareness.
5. Relevancy And Consistency
How can relevancy and consistency help with brand awareness on Pinterest? Simple, the platform favours fresh content, so by posting relevant content consistently Pinterest will favour your content over that of other companies and will push it in front of your target audience.
As always some final thoughts. Above tactics don’t work separately, they work together. If you haven’t already, give Pinterest for business a go, you will be amazed by the results!
If you need a little help, check out Clever Pins’ Services or DM me for a chat.
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