You are a small business, possibly working from home, and you know you should use digital marketing to promote your company. You also know that promoting your business can be challenging and is not always straightforward as there are different platforms to use and different ways to do it. On top of that cash flow is limited so you are really looking for free, organic ways to promote your company.

This blog is a basic guide to the different types of (free) digital marketing available to your small business, so you can promote your company, get more clients and ultimately grow.

We will look at 5 different types of digital marketing and how they can help you create awareness for your business. 

Website

The most obvious type of digital marketing is probably your website. Nowadays most companies have one. I always see a website as the business card of the company. It gives you a chance to tell your audience exactly who you are, what you do, how you do it and why you do it. It should be a reflection of you as a person because we all know people buy from people. 

Besides the fact that your website can tell your audience who you are and what your company does, it can give them an overview of the services you offer, your pricing structure and your contact details. Furthermore, having a website is great for setting up a sales funnel. It is a great way to get subscribers on your email list to ultimately try and sell them your product or service. 

screenshot of Clever Pins' website homepage

Blog Posts

Another way of marketing yourself online is blogging. Blogging is a great way to showcase your expertise and to make a name for yourself in the niche you are working in. On top of that blog posts are great for SEO. You will need to know what your audience is looking for and do your keyword research in order to show up in the right search results. 

Blog posts give you the opportunity to promote freebies to get your audience onto your email list, which in turn is great for marketing and selling your products/services. Of course you will have to promote your blog posts, for which you can use Pinterest. More about that later.

screenshot of blog posts on the Clever Pins' website

Social Media 

Another way to digitally market your small business is by using social media. There are a lot of options out there but I only use Facebook, Instagram and Linkedin. Reason being is that I know my audience is on these platforms which means I need to be on them as well. Another reason why I have only chosen to be active on 3 is because otherwise it just gets too much. There are only so many hours in the day.   

Digital marketing on Facebook is diverse. You can promote your company on your personal page or you can have a company page. I have a company page for Clever Pins. With Facebook you have the choice to post free content or you can pay to promote your content. I don’t use paid ads at the moment, it is all free organic content. 

On my Clever Pins Facebook page I give tips and advice with regards to Pinterest which I think might be helpful to my audience. 

Screenshot of Clever Pins' Facebook page

 

The other thing you can do is set up a Facebook group or become a member of a suitable group. I am a member of several Facebook groups and help other people in those groups with Pinterest and small business questions. It is a great way of building up relationships and trust. 

Instagram is a great platform if your company has a lot of visual content. It’s sole purpose is to enable its users to share photos and videos with their following, which is a great advertising tool for businesses. Furthermore, it is very easy to target your audience on Instagram as it has features like location, demographics and interests to name a few.  

Instagram is about building a following and having interactions with your followers, showing them photos and videos of your products or services to try and persuade them to buy from you. The latter is now possible on the platform itself!

Screenshot of Clever PIns' Instagram profile

Linkedin is the largest professional network in the world. You can use the platform to find jobs but also to build or strengthen relationships or learn a new skill. It is the platform to show your expertise in your niche and to make valuable connections. It is more formal than the other 2 platforms and more text based. Photos are not necessary but you do see more and more people using them. 

Screenshot of Clever Pins' Linkedin profile

Pinterest

Another why to digitally promote your small business by using Pinterest. Many people think Pinterest is social media, while it is in fact a visual search engine. As such it relies heavily on keyword research. To be successful on Pinterest, it is vital to know what it is your audience is looking for on the platform. 

Pinners come to Pinterest with a ‘problem’ which they are trying to solve. It might be that they are looking for a certain product or maybe they are trying to find an answer to a certain question. Whatever it is, it is important for you as a business to know how to solve your audience’s problem.

Product- and service-based companies can use Pinterest. It is a great, free platform that is known to drive traffic. However, if you want to go down the paid ads route, called promoted pins, that is possible as well. Content lives for a long time on the platform, months and even years. Pinterest is a great addition to any digital marketing strategy.

Screenshot of Clever Pins' Pinterest profile

Email marketing

Email marketing should be part of every company’s digital marketing strategy. However, where most businesses go wrong is that they do not nurture the potential clients/customers that sign up to their email list. The people on your email list have provided you with their email address because they are of the opinion you provide valuable information. This means you need to look after them and keep providing them with valuable information. Emailing them once a month is not enough. These are potential customers and clients so it is up to you to provide them with information they can use. 

Email marketing is probably the most effective digital marketing strategy to gain clients compared to any of the above. Use your email list so your audience can get to know you and what you do so they ultimately start buying from you. There are different platforms to use, I am currently using Mailerlite. 

Final thoughts

I hope the above was useful. These are not the only ways of promoting your business digitally, but they are probably the most obvious ones and you can do them for free! Come and follow me on Pinterest, Instagram, Facebook or Linkedin for more Pinterest and small business information. Or sign up for the Clever Pins newsletter which comes out several times a month and is chock-a-block full of information. You get a FREE Pinterest planner!

Other useful information:

Mindfulness routines for when you are working from home

Is working from home for me?

Tools to use in your small business

3 essentials to work remotely

9 lessons I learned during my first year in business