Still touching in the dark about how to make Pinterest work for YOUR business? Let’s have a look at 4 easy steps that can get you on your way to driving traffic to your website. 

Pinterest is the ideal (free!!) platform to target your ideal client and drive traffic to your website. It is not difficult but it does take time. Let’s have a look at 4 basic steps to make it happen.

Keyword research

The first step in making Pinterest work for your business is keyword research. Being a search engine keyword research is vital. Before you can do keyword research we need to know what keywords are. Keywords are the words and phrases people put into search engines to find answers. They basically form the bridge between the search engine, in our case Pinterest, and our website. 

There is two different types of keywords:

  1. pillar keywords – this is the main keyword a pinner is using 
  2. long tail keywords – these are the related keywords

Now you know what keywords are and which types there are, the next step is to understand how to do keyword research. You can find keywords in different ways.

  1. Pinterest
  2. Google 
  3. Keyword Tools


Let’s have a look at keyword research on Pinterest first. On Pinterest you can do keyword research in three different ways. You can use the search bar, you can use the Trends tool and you can find keywords in Ads secion. The latter is not very straightforward and when starting out on Pinterest I wouldn’t recommend. 


You can do keyword research in Google as well. You do this by putting your pillar keywords in the Google search bar. You will get options at the bottom of the page (scroll all the way down) with regards to long tail keywords. 

Keyword Tools

There are keyword search tools out there that can help you with your keyword research. A great one is Neil Patel’s Ubersuggest . It is fairly straightforward, just put your pillar keywords in and the site will come up with long tail keywords. The tools will also  indicate the volume, cost per click (CPC), paid difficulty (PD) and SEO difficulty (SD)

Learn more:

How to do keyword research

How to get started on Pinterest as a business

What is a Pinterest manager?

Optimise your account

Optimising your account goes hand in hand with keyword research. Optimisation means using the right keywords in the right places so your audience will be able to find you on the platform. These three places are your profile, your boards and your pins. Each of these have several areas where you need to use your keywords.

Learn more.

How to optimise your Pinterest account in 9 easy steps.

Clickable pins

This is one of the easiest ways to drive traffic to your website. Your pins need to capture your audience’s attention and need to be of such a quality that they will stop for them mid-scroll (remember lots of pinners access the platform on their mobile devices!).

So what are the elements of a great pin I can hear you ask. Well, definitely your image but that is not all. You need to think about your copy, which means making sure you have a catchy headline! Something that grabs your audience ‘s attention immediately. Furthermore you need to incorporate your branding, ie use your company fonts and colours. This way your content will stand out and your audience will start to recognise you on the platform.

Learn more:

How to create beautiful pins

How to brand your Pinterest account

Not everybody is confident with pin design, or maybe you do not have time. Come and visit the Clever Pins’ Shop for pre-designed templates. They are easy to use.

Sales Funnel

Your sales funnel is one of the most important aspects of marketing your business on Pinterest I would say. You can drive all the traffic you want to your website with Pinterest but if your audience does not know what to do when they land on your website you will be amazed at how fast they leave! You need to make it crystal clear to them what you want them to do once they arrive on your website. Don’t confuse them with lots of information. Provide them with clear, concise steps!

Final Thoughts

Above are the most important steps you can take on Pinterest. Get these basics in place and do it well and you will see traffic start going to your website. One little note though, Pinterest is not a quick fix. It does take time and effort.

As always I hope the above was helpful! If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out every week and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes and character limits. Or find out about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!

Happy pinning!