Updated February 2021.

Do you have a business and want to get started on Pinterest? Then this is the blog for you. I will explain 3 easy steps how you as a business can start leveraging Pinterest. Pinterest being a search engine can hugely benefit companies who are looking for free organic traffic. But be aware Pinterest is not a quick fix and traffic is not magically going to start flowing to your website. Pinterest needs time and dedication. This is why companies hire a Pinterest VA.

Right so let’s have a look at the 3 easy steps to get started on Pinterest as a business.

3 Easy steps to get your business started on Pinterest

Setting up on Pinterest as a business is not too complicated but does take a little bit of time. As we all know time is money, so make sure you know what you are doing. If you are not sure, either take a course or hire a Pinterest Marketing Specialist.

Ok, so there are the 3 essential steps to get your company started on Pinterest:

  1. Set up a business account
  2. Claim your website
  3. Enable Rich Pins

Create a business account

This is the very first step and it is important as it will give you access to  analytics, this is something personal accounts do not have. The analytics tool will enable you to see statistics about your audience, your impressions, how your pins are performing, how many outbound clicks you have etc. Analytics are paramount for setting up or improving your Pinterest marketing strategy.

There are two ways to set up a business account. You can either set up a business account from scratch or you can convert/add to your personal account. I chose to set up a completely new account, which is best if you are starting a whole new venture. Linking your business account to your personal account works if your content on your business account will be similar.

When creating your account, make sure you optimise it by using keywords in your account name as well as your bio and in your board descriptions. This will enhance your SEO in two ways: it tells your audience immediately who you are and what you do but also enables Pinterest to recommend your account and content to others. 

The next step is to claim your website so Pinterest can send traffic straight to your website.

Claim your website

Claiming your website is the next step in setting up your business account on Pinterest. This step is important as Pinterest wants to verify you actually own the website. But it is also important for you as it will let people know where to find more of your content and how/where to contact you. Please be aware this is slightly technical.

Go to Settings -> claim.

You will be given the option to add a HTML tag or to upload a HTML file. Chose ‘add a HTML tag’ and copy the code from the box. Now paste this tag into the head section of your website’s index.html file. After this go back to Pinterest and submit for review. This can take upto 24 hours. 

Above instruction is for when you have a WordPress site. Pinterest has additional information about how to claim a website for other sites.

Once Pinterest has verified your website, you will see a green tick next to your website URL in Settings. On your Pinterest profile you will see your website with a little globe next to it.

Photo of pinterest profile page with claimed website


Now that you have set up your account it is time to enable rich pins.

Install Rich Pins

The last step to get started on Pinterest as a business is to enable rich pins. Rich pins are important to install when you are a business owner on Pinterest as they provide added descriptions (metadata) to your pin. So it gives you the option to showcase more information about your pin and the content it is linked to. There are different types of Rich Pins: product, recipe and article. It is important you choose the correct one for your business. 

screen shot of rich pins on a pin template

Again, below instructions are for when you have a wordpress site. In order to install article rich pins you need to make sure you have the Yoast SEO plugin installed. Navigate to the Yoast plugin and choose ‘social’. In the next screen choose ‘Facebook’ and ‘enable’ then press ‘save’.

Next you need to verify your rich pins on the rich pin validator. Again, it can take a couple of hours for Pinterest to confirm you have rich pins enabled. 

PInterest has additional information regarding how to apply for rich pins

Final thoughts

So there you have it, you have set up your Pinterest business account! Now the fun can really start, you can start creating boards and pins!

Above might all seem a bit overwhelming. If so and you need a little help DM me. Clever Pins offers all kinds of services to help you leverage Pinterest. 

If you want to stay up to date with anything Pinterest, then sign up for the Clever Pins newsletter. It comes out once a month and is chock-a-block full of Pinterest and Clever Pins news. You get a FREE Pinterest planner!!

I hope this guide was helpful. Let me know in the comments how you are getting on!

Happy pinning!