Do you have a business and want to get started on Pinterest? Then this is the blog for you. In my previous blog I explained what Pinterest is and how it can benefit your company’s marketing efforts. I also explained that Pinterest is not a quick fix and that it needs time and dedication. This is why companies hire a Pinterest VA.
If you are looking to set up your own business account, this blog will help. It will explain the 3 essential steps you need to take as a business looking to market their product/services on Pinterest.
3 Easy Steps to get your business started on Pinterest
Setting up on Pinterest as a business is not too complicated but does take a little bit of time. As we all know time is money, make sure you know what you are doing. If you are not sure, either take a course or hire a Pinterest Marketing Strategist.
Ok, so there are the 3 essential steps to get started on Pinterest as a business:
- Set up a business account
- Claim your website
- Enable Rich Pins
Step 1: Create a business account
Creating a business account is the very first step and it is important because business accounts have an analytics tool, something personal accounts do not have. This tool will enable you to see statistics about your audience, how many impressions you have, how your pins are performing, how many link clicks you have etc. It is paramount to setting up or improving your marketing strategy.
You can either set up a business account from scratch or you can convert/add to your personal account. I chose to set up a completely new account, which is best if you are starting a whole new venture. Linking your business account to your personal account works if your content on your business account will be similar.
When creating your account, make sure you use keywords in your account names as well as your bio. This will enhance your SEO in two ways: it gives people who come across your account in a glance who you are and what you do but also it does the same to Pinterest which enables them to recommend your account to others. Keep an eye on my blog posts as I will be writing a whole blog post about this soon!
So you have set up your account, the next step is to claim your website Pinterest can send traffic straight to your site.
Step 2: Claim your website
Claiming your website is the next step in setting up your business account on Pinterest. This step is important as Pinterest wants to verify you actually own the website. But it is also important for you as it will let people know where to find more of your content and how/where to contact you. For this step you will need to have a Metatag plugin installed on your website.
Pinterest has a tutorial how to claim a website. .
It can take up to 24 hours for Pinterest to verify your website. Once Pinterest has verified your website, you will see a green tick next to your website URL in Settings. On your homepage you will see your website with a little globe next to it.
Now that you have set up your account it is time to enable rich pins.
Step 3: Rich Pins
The last step to get your business started on Pinterest is to enable rich pins. Rich pins are important to install when you are a business owner on Pinterest as they provide added descriptions (metadata) to your pin. So it gives you the option to showcase more information about your pin and the content it is linked to (see photo). There are four different types of Rich Pins: app, product, recipe and article and it is important you choose the correct one for your business. Keep an eye out for my future blogs, because I will be writing about this soon!
You can read how to apply for rich pins here.
Again, it can take a couple of hours for Pinterest to confirm you have rich pins enabled.
So now you have your business account set up, the fun can start and you can start creating boards and pins! Good luck!
I can understand that above might all seem a bit overwhelming. Setting up properly on Pinterest, and after that establishing a strategy for your business, takes dedication and time, something business owners don’t have in abundance. More and more busy business owners therefore decide to outsource this part of their marketing effort to a Pinterest Marketing Strategist, ensuring that they can spend their time on the critical business tasks of managing their business.
If above is you and you would like help please contact me for an informal chat. I will be able to give you advice!
I hope this guide was helpful. Do let me know in the comments how you are getting on!