Do you want to get noticed on Pinterest? Do you feel you could drive more traffic to your website than you are doing at the moment? One of the easiest and quickest things you can do is to optimise your Pinterest profile. I have written several blogs about Pinterest. If you are not sure what Pinterest is and how to use it for your business, then start here. Maybe you are not on Pinterest yet and don’t know where to start read 3 easy steps to get you started on Pinterest, it gives you all the basic information. If you are an SME and you don’t have time to do it yourself and want to outsource your Pinterest management then read which 7 services you can outsource!
This blog will give you some quick and easy tips on how to optimize your Pinterest account to get noticed on the platform. This means optimizing your profile as well as your boards.
Optimisation of your profile
Optimisation of your profile consists of several parts. You will need to optimize your pinterest name, your bio and you need to make sure you have the right photo.
Your Pinterest name should be your business name if you run a business. If you are a blogger, you can use your own name. But the name should ALWAYS be the same as your website! This is so pinners don’t get confused, because confused pinners will not click through to your website. You used to be able to add more information than just your business name but Pinterest is not allowing this anymore. It’s a shame as this was another option to put some keywords in.
This is where you can put some serious optimization in. Before you put anything in make sure you have done your keyword research, in other words, have a list of all the words that are important and linked to your business and use as many as you can in your bio. Everybody has a different set up for their bio but I use: helping……to…..by….. And include a call for action! Mine is a freebie I have on my website. So my bio includes the link to it. From the moment pinners land on your profile you want to entice them to go to your website and what better way to do that than to offer them something free!
Right, so here you can either put your logo or a photo. If you are a known brand, it is best to put your logo in. However if you are a small business, or a service provider it is better to put a high quality, professional photo in. Remember people buy from people and a photo with a friendly face goes a million miles!
Optimisation of your boards
The next step to get noticed on Pinterest is to make sure your boards are optimized. To do this you will need to make sure you have the right keywords. Keep an eye on my future blogs because I will be writing a blog about how to do keyword research.
Each board on Pinterest has an option to put a description in. These are great opportunities for SEO and so should not be missed. They are important if you want to get found on Pinterest. Once you have done your keyword research, think about your ideal client and construct sentences that will appeal to them and what they will be searching for on Pinterest.
On pins you can now add a pin title with is another option to optimize your account. Pin titles can be a maximum of 30 characters long and should not be the same as your blog post title. It gives you another option to add additional information.
Pin descriptions are great for optimising your account. Again they provide an extra opportunity to add more information and to use more keywords.
So as you can see optimization of your account consists of optimization your profile but also your boards and pins. If you implement above you will get noticed on Pinterest, get more link clicks and hopefully generate more business. Good luck!
Are you still unsure as to how to do it? Would you like to talk things through or do you know you just want to outsource your Pinterest management? Give me a call, I would love to help you!