It is important to know how to do keyword research in order to be successful on Pinterest. This blog will tell you how to do keyword research for your Pinterest account. 

Keyword research is part of your SEO and vital if you want your content to be found on Pinterest. You might recall that in one of my previous blogs, which gave you hints and tips as to how to get noticed on Pinterest,  I briefly touched upon keyword research. This blog will tell you what keyword research is, how to do keyword research and where to add them to your profile. 

Before we dive into how to do keyword research for your Pinterest account, it is important to understand that people come to Pinterest to solve a ‘problem’. To solve this problem they use the platform to find a solution. For you to help your audience solve their problem you need to know exactly what they are searching for on the platform and this is why keyword research is crucial!

What is keyword research

In order to understand what keyword research is we first need to understand what keywords are. Keywords are the words and phrases people put into search engines to find answers. They basically form the bridge between the search engine, in our case Pinterest, and your website. 

There is two different types of keywords:

  1. pillar keywords – this is the main keyword a pinner is using 
  2. long tail keywords – these are the related keywords

I will explain the different types of keywords further in ‘How to do keyword research’.

How to do keyword research

Now you know what keywords are and which types there are, the next step is to understand how to do keyword research. You can find keywords in different ways.

  1. Pinterest
  2. Google 
  3. Keyword Tools

Finding keywords using Pinterest

Let’s have a look at keyword research on Pinterest first. 

So you might have someone looking to understand what a virtual assistant does. They would use the pillar keywords ‘virtual assistant’. When you put these keywords in you will see a drop down menu appear with options. These are your longtail keywords. 

Pinterest pillar keyword example.

When you hit enter, you will see the longtail keywords appear under the search bar as little tiles. See picture below.

Pinterest long tail keywords results.

Keyword research in Google

You can do keyword research in Google as well. When you put your pillar keywords in the Google search bar. You will get options at the bottom of the page (scroll all the way down) with regards to long tail keywords. See below.

Google search results for 'virtual assistant'

Keyword Tools

There are keyword search tools out there that can help you with your keyword research. A great one is Neil Patel’s Ubersuggest. It is fairly straightforward, just put your pillar keywords in and the site will come up with long tail keywords indicating the volume, cost per click (CPC), paid difficulty (PD) and SEO difficulty (SD)

Where to add keywords

The next question in our quest to understand how to do keyword research for your Pinterest profile is to understand where you should use your keywords. 

Pinterest keywords are added to 3 different parts:

  1. Profile
  2. Boards
  3. Pins


Your profile information can be found on your Pinterest ‘homepage’. It is the part where you put a little bit of information about what you do. Try and fit as many keywords in there as possible. 


Each board has a board title and a description. The board description is especially important as this is where you describe what your board is about. Use full sentences and, again, try and use as many keywords as possible as this will make sure your boards will be found in searches. You can also use hashtags in your board description.


Each pin has a pin title and pin description. Again, fabulous for SEO to make sure your pin shows up in your audience’s search results! Don’t miss this opportunity to use keywords.


I hope you have a bit more clarity on what keywords are, how to research them and where to use them to optimise your Pinterest account. 

Let me know if you have a question or if you want help with your Pinterest account. Clever Pins offers bespoke packages, tailored to your business. Drop me a message for an informal chat!