Updated September 2021

Pinterest is all about keywords! So it is important to know how to do keyword research in order to be successful on the platform. I know you have heard this before, but it is important to understand that pinners come to the platform to find a solution to a ‘problem’ they have. For you to help your audience solve their problem, you need to know exactly what they are searching for on the platform and this is why keyword research is crucial! Keyword research is part of your SEO and vital if you want your content to be found on Pinterest. So let’s have a look at what keyword research is, how to do it and where to use keywords.

Learn more:

What is Pinterest and how to use it for my business

How to create fresh content

How many pins do you need to pin each day?

What is keyword research?

In order to understand what keyword research is we first need to understand what keywords are. Keywords are the words and phrases people put into search engines to find answers. They basically form the bridge between the search engine, in our case Pinterest, and your website. 

There is two different types of keywords:

  1. Pillar Keywords – this is/are the main keyword(s) a pinner is using. For example ‘virtual assistant’.
  2. Long Tail Keywords – these are keywords that are related to the pillar keywords. For example, services, jobs, training, pinterest etc. 

Keyword research is when you actively look for the words your audience is searching for with regards to products, services or general information to solve their problem. 

Keep reading as I will explain the types of keywords in more detail a little bit further on!

How to do keyword research?

Now you know what keywords are and which types there are, the next step is to understand how to do keyword research. You can find keywords in different ways on different platforms.

  1. Pinterest
  2. Google 
  3. Keyword Tools

Finding keywords using Pinterest

Let’s have a look at keyword research on Pinterest first. Here you will see pillar keywords and long tail keywords in action!

So let’s go back to our example of the virtual assistant. You might have someone looking to understand what a virtual assistant does. They would use the pillar keywords ‘virtual assistant’. When you put these keywords into the Pinterest search bar you will see a drop down menu appear with options. These are your longtail keywords. They also appear on tiles under the search bar (not all account still have them, Pinterest is phasing them out).

photo of pillar and long tail keywords in pinterest

Keyword research in Google

You can do keyword research in Google as well. When you put your pillar keywords in the Google search bar. You will get options at the bottom of the page (scroll all the way down) with regards to long tail keywords. See below.

Screenshot of keyword research on google

Keyword Tools

There are keyword search tools out there that can help you with your keyword research. A great one is Neil Patel’s Ubersuggest. It is fairly straightforward, just put your pillar keywords in and the site will come up with long tail keywords indicating the volume, cost per click (CPC), paid difficulty (PD) and SEO difficulty (SD).

Where to add keywords

The next question in our quest to understand how to do keyword research for your Pinterest profile is to understand where you should use your keywords. 

Pinterest keywords are added to 3 different parts:

  1. Profile
  2. Boards
  3. Pins


Your profile information can be found on your Pinterest ‘homepage’. It is the part where you put a little bit of information about what you do. Try and fit as many keywords in there as possible without keyword stuffing!


Each board has a board title and a description. The board description is especially important as this is where you describe what your board is about. Use full sentences and, again, try and use as many keywords as possible, without it looking artificial, as this will make sure your boards will be found in searches. You can also use hashtags in your board description.


Each pin has a pin title and pin description. Again, fabulous for SEO to make sure your pin shows up in your audience’s search results! Don’t miss this opportunity to use keywords.

Learn more:

How to optimise your Pinterest account

How to use Pinterest analytics

7 content types to use on Pinterest

Final Thoughts

I hope you have a bit more clarity on what keywords are, how to research them and where to use them to optimise your Pinterest account.

If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out every week and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes and character limits. Or find out information about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!

Happy pinning!