Are you finding pin design a bit of a challenge? Is it taking up a lot of your time? Are you finding it hard to come up with new designs? This blog will give you tips and tricks to help you make beautiful pins. Your designing process will be quicker, better and more enjoyable 😊
Why is pin design important?
The first question we need to answer when we want to know how to create beautiful pins is why pin design is important. As you know Pinterest wants us to put fresh content on the platform but what does that mean exactly? Fresh content is basically an image Pinterest hasn’t seen before. Remember pinners come to the platform for inspiration, they will stop visiting if the same old, stale content keeps circulating. YOu wouldn’t finish your favourite shop if they keep the same collection would you? You want to see new designs! Creating fresh content sounds harder than it is and the good news is that your new fresh content can link to ‘old’ content, ie an old URL.
As Paul Rand said ‘Design is simple, that is why it is so complicated’.
I love that quote and it counts for pin design. Pin templates need to be simple but effective as you want to catch your audience’s eye and get them to click on your pin. Did you know that about 85% of pinners use their mobile phone to search for content? Therefore your design needs to be of a high calibre to make them stop mid-scroll and pick your content.
Design does not come easy for everyone and sometimes you just need a little bit of help. A good pin template should be a feast for the eyes but should also bring a message to help solve a problem for your audience.
But fact remains, you might have fabulous content but without a click-worthy pin, it is not going to help you get the traffic to your website.
How to design beautiful pins
Now we know why pin design is important we can move on to how to design beautiful pins.
Obviously in order to create pins you need a design tool. A great one for pin design is Canva. There is a free version but for £8.99 a month you can get the Pro version with so many more features. Before you embark on pin design just make sure you know how to use the basics of the tool. Sit down for an evening and have a good play around with it, this will help you in the long run.
Plan your design
Before you start on a pin template think about how you want it to look. Go onto Pinterest and have a look at what other pins look like. The ones that are high in the search feed, are the ones that get the most clicks. Is the design something you like for your pin? Maybe a bit strange but think of future pins, what do you want them to look like? Can you create a ‘theme’ with regards to your pin design?
Pinterest is a visual search engine so I don’t need to tell you that the image is the main feature of any pin (or now video, more about that in a different blog!). It therefore requires a good amount of thought. If you are good with a camera the best option is always to take your own photos. But if you are not that good with a camera, like me, or you don’t have the time there are several very good stock photo sites out there.
A couple of free ones:
Or some paid ones:
When using stock photos use the visual search tool on Pinterest to see if the image has been used before. Make sure your photo is clear and not blurry. Also make sure your image is not too busy. Remember what I said at the start of this blog, design should be simple. This definitely goes for your image.
As you know Pinterest is ‘strict’ with image size. Pin templates should be a ratio of 2:3. So they should be:
600 pixels x 900 pixels OR
1000 pixels x 1500 pixels
I, personally, always use 600×900 pixels.
So you have your pin template size chosen, you have your image. It is time to start concentrating on your copy. After the image this is the most important part of your pin. Your copy needs to be written in an easy to read font. If pinners can’t read it they will scroll past your pin! Sans-serif fonts are best!
Your pin template title should ideally be slightly different from your blog title and should provide a solution to your audience. The reason why it is good to change the template title slightly is because you can put alternative keywords in. Make sure you are to the point and that you provide a solution for your audience’s ‘problem’.
Make sure you brand your pins. Branding your pins is important as it will make you stand out from the crowd. In order to do this you need to make sure you use the same colour scheme and fonts on your pin templates. Include your logo and website on each of them so your audience can start to recognise your pins! By doing this you will start to build your brand on Pinterest. A brand your audience will start to recognise and follow!
Call to Action
A call to action makes sure your audience knows what to do. You might have a new freebie you to grow your email list, so you can use a call to action to point your audience in the right direction. You can include a photo of the freebie on your pin template! Maybe you just want your audience to read your blog, tell them! Calls to action help pinners click through!
When you keep above in mind, you will be well on your way to creating beautiful pins that your audience will click on. If it is still a tad overwhelming and you prefer someone to do it for you, get in touch! I am happy to do it for you! Or maybe you want to have a look in the Clever Pins’ Shop where I sell packages of 5 or 10 pin templates to help you on your way. The only thing you have to do is adjust them to suit your branding.
Happy pinning everyone✨🌷