A question I get asked a lot as a Pinterest Marketing Specialist is ‘how do I create a Pinterest board?’ Creating boards is not complicated but they do need thought as they are super important on Pinterest. Not just for the super obvious reason that Pinterest is all about pins and boards but your boards help to create brand awareness; they tell your audience what your business is all about. However, boards also help Pinterest’s algorithm serve up the right content to the pinners who are pinning content from your boards, so in other words Pinterest boards are good for SEO. When creating boards, the board name and description are very important. These are the places where you insert the keywords relevant to your business.
How to create a Pinterest board
In order to create boards you need to be in the Saved tab on your profile:
Pinterest introduced the Created and Saved tabs in 2020. Created has all the pins you created and the Saved tab has all your boards. Once you are in the Saved tab, you will see a little + sign on the right hand side:
When you click on this you will be able to choose between creating a pin or a board. Choose ‘Board’ and you will get a pop up box, looking like this:
This is where you insert the title of your board. Board titles need to be on topic, in other words focused on your niche. The more ‘straight to the point’ you can be the better. For example ‘Best Recipes’ is too broad, ‘Best Dinner Recipes’ is better as you are narrowing it down but ‘Best Healthy Dinner Recipes’ is even better. Don’t use more than 4 words long, it doesn’t help the Pinterest algorithm and you won’t be able to read it on your profile.
Once you click ‘Create’ Pinterest will generate your board and come up with some pin suggestions:
You can choose some of these for your new board, or if you don’t like any of them you can click ‘Done’ and find relevant pins later.
The next step is inserting the board description. In order to do this you need to navigate to the three little dots next to the Pinterest board name. When you click on the 3 dots, you will get a drop down with the option ‘Edit board’, click on this.
This will lead you to another pop up box.
This is the place where you describe what your board is about so Pinterest knows who to present your content to. Like I said earlier Pinterest is great for SEO and the board description is the place where you add more keywords. Do your keyword research and think about what your audience is looking for, what words would they put into the search bar? Try and use the words in natural language in your board description.
You can choose to keep your board secret and you can add personalisation. When finished, click ‘Done’.
And there you go, you have created your first board!
Kinds of boards to create
With regards to what boards to create I like to divide boards into Primary boards and Secondary boards. Let me explain. Your primary boards are all the boards that relate DIRECTLY to your business, ie the products you sell or the services you offer. These boards will always have your content pinned to them. The secondary boards are boards that have to do with your niche but are more general. You will be able to pin your content to but not all the time.
In my case my primary boards would all be Pinterest related: Pinterest, Pinterest Marketing, Pinterest for Virtual Assistant, Pinterest Trends etc. My secondary boards would be boards related to Pinterest. Boards like Tailwind, Canva, Digital Marketing, SEO, branding, social media etc etc. I hope that makes sense.
With regards to boards it is not a case of once set up, you do not have to think about them anymore. You need to make sure you know how your boards are performing by using Pinterest analytics. In Pinterest analytics you can see exactly which boards are performing well and which ones are not. Also, when you have been using Pinterest for a little while it is good practice to clean your boards every now and then. I tend to do it twice a year, around April/May and again before Christmas.
As you can see creating and optimising Pinterest boards is not complicated but it does need thought and attention. Always keep what your audience is looking for in the back of your mind. They are your main focus. The tips above will help you optimise your boards, so they will rank higher in search results and you will create better brand awareness to ultimately lead your audience to your website and buy your products or services.
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