This blog is all about how to claim your website on Pinterest as it is one of the most important steps you need to take when setting up a business account. It is not a super difficult job but it absolutely essential.

Why should you claim your website

The first question to answer is why should you claim your website on Pinterest? Claiming your website is important as it means the two platforms will be able to communicate with each other. It also gives you access to different business features like analytics so you can track which pins drive traffic to your website. Another important aspect is that your business name will be connected to all your pins.Learn more:

What is Pinterest and how can I use it for my business

7 Pinterest Services you should outsource to a Pinterest Marketing Specialist

How to create beautiful pins

How to claim your website

Now that we know why you should claim your website, let’s have a look at how you actually do this. The process is slightly different for different website providers. For this blog I will take you through the steps of how to claim your website if you have a WordPress site. Pinterest provides guidance for all the different types of websites. 

Before we start, make sure you have the Yoast plugin installed on your website.

In Pinterest go to Settings and choose Claim.

Pinterest settings page how to claim your website

In the next screen you will have the option to 1) add an HTML tag, 2) upload an HTML file or 3) add a TXT record. 

Option how to claim your website in Pinterest

Choose ‘Add HTML tag’ and copy the code from the box.

Next, go to the backend of your website, go to Yoast and choose ‘Social’.

Yoast plugin on WordPress site

In the next screen, choose the Pinterest tab and paste the html tag into the box. Next press ‘Save changes’.

Pinterest tab in wordpress site

It will take Pinterest about 24 hours to verify your website. Once they have, you will see your website appear in settings.

website claimed in pinterest

And you will see a little globe next to your website URL in your profile. 

globe next to website URL

Final thoughs

And that is how you claim your website on Pinterest! Not too difficult was it? 

As always I hope the above was helpful! If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out every week and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes and character limits. Or find out information about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!

Happy pinning!