Not sure if you should hire a Pinterest VA? Then read this blog. In one of my first blogs I wrote about what a virtual assistant is, if you have missed it, you can read it here ‘What is a Virtual Assistant’. The blog post tells you all about what a virtual assistant is and why it is a good option for a career if you are fed up with the 9-5 and are looking for a better work/life balance.
This blog post will investigate a different, very specialised type of VA, namely the Pinterest VA and why businesses should hire them!
What is Pinterest?
So before we dive into why you should hire a Pinterest VA, let’s have a closer look at Pinterest itself first. Pinterest is a visual search engine and a very powerful marketing tool for businesses that is still being overlooked by many. Back in 2010, Pinterest did not start out as an advertising tool……the platform was created by three entrepreneurs as a tool to help people collect things they were passionate about online – pinning craft ideas, activities they were interested in, recipes to name a few.
This very quickly changed into people starting to use the platform to answer everyday questions like ‘what shall I cook for dinner tonight’, ‘what is the best place to go on holiday in Europe’ and ‘what is the best small car on the market’. In the last couple of years, more and more people have been using Pinterest to search for products and services they want or need, and currently are spending more money via the platform than ALL other social media platforms combined.
With over 300 million users worldwide, Pinterest provides a huge market for businesses to advertise their products and services. Whilst most accounts are still private accounts, companies are slowly honing in on the idea that Pinterest is a powerful marketing tool. This means that the scope for not only businesses but also Pinterest VAs is HUGE!
What is a Pinterest VA?
This brings us to the next question: ‘What is a Pinterest VA (PVA)?’ In short a PVA helps a company set up and maintain a presence on the Pinterest platform. In other words, PVAs are specialised social media managers. Often they are small businesses, working from home, but not always.
There are many different services a Pinterest VA can offer. Some offer the full range of services, some prefer to specialise, for example in pin design. Pinterest services range from account set up/clean up to monthly maintenance, pin design, SEO optimisation, keyword research and consultancy. They are either one-off investments or are offered on a retainer fee basis.
If you want to know what services Clever Pins offers please click here.
Why should I hire a PVA?
After having looked into Pinterest as a marketing tool and what a Pinterest VA does, the next question to look at is why you should hire a Pinterest VA. Well, there are several reasons:
#To stay on top of your marketing game
The first reason to hire a Pinterest VA is because Pinterest is hot business at the moment as I have explained above. Any business that wants to stay on top of their marketing would be a fool to ignore the platform. Pinterest VAs are specialist with regards to the platform and will be able to guide you with identifying the right strategy.
#Not enough knowledge of the platform
The second reason why you should hire a Pinterest VA is because most small business owners struggle with Pinterest. They are not sure what to pin, how to create images or how to build a strong presence on the platform. Pinterest can help companies bring in a large portion of their income each month if they pin strategically, this is where Pinterest VAs come in!
#Not enough hours in the day
Reason no. 3 for hiring a Pinterest VA is that many business owners try to do everything themselves, however there are only 24 hours in a day so there is only so much you can get done by yourself. As said Pinterest is a great marketing tool for businesses, but unfortunately it takes time which is something most companies do not have. By outsourcing Pinterest marketing you free up time which you can spend on other parts of the business.
#You are just not interested in doing it yourself
Reason 4 for hiring a Pinterest VA could be because you know you have to be on Pinterest but just can’t get too excited about doing it yourself. This is a good reason for outsourcing to someone who is passionate about Pinterest to get the results you want.
#Better work/life balance
And the final reason for hiring a Pinterest VA could be to create a better work/life balance and who doesn’t want that? By outsourcing Pinterest to a specialist you create more time for yourself which you can spend with the people you love and on the things you love.
Some Pinterest Facts
To finish off, some interesting facts about Pinterest (accurate since Sept 2019):
- 300 million+ monthly active Pinterest users (85 million in the US),
- 70% of Pinterest users are females,
- 40% of new signups are men!
- millenials use Pinterest as much as Instagram
- the median age of a Pinterest user is 40, however, the majority of active pinners is below 40,
- 87% of pinners have purchased a product because of Pinterest,
- 72% of pinners use Pinterest to decide what to buy offline,
- 2 billion is the average number of monthly searchers on Pinterest.
Do you like what you have read? Would you like some more information? Then get in touch for an informal chat. I LOVE Pinterest and would LOVE the opportunity to explain how it can benefit your business!