Case Study
Read about the experiences of others.
Let Nicki Help
Executive Summary
Clever Pins was asked to set up a business account for Let Nicki Help. There were two pieces of own content to work with. The result was a 673% increase in Impressions, 380% increase in Engagements and a 750% increase in Engaged Audience in less than a month. Please read below how it was done.
About Let Nicki Help
Let Nicki Help offers Creative Virtual Assistant Services aimed at small business owners. It provides a variety of administrative support and design solutions. Nicki is a Virtual Assistant providing administrative support such as calendar management, email management, budget tracking, event coordination, website updates and management. With design capability, she also provides marketing assistance by designing brochures, business cards, banners and social media ads.
Challenges
Pinterest was not a portal Nicki had used for her business before and she really wanted to see if it could be as powerful as Facebook / Instagram for marketing and driving website traffic. At the same time one of Nicki’s clients was making enquiries about the platform. Unfortunately due to her current workload Nicki did not have time to set up herself.
Solution
Set up Pinterest Business Account,
Connect it to Tailwind,
Enable rich pins,
Set up boards, approximately 8, with SEO,
Set up branded board covers,
Re-pin to different boards, approximately 10 per board,
Find influencers, group boards to follow,
Pin 2 of LNH's own content, supplied by Nicki,
Monitor statistics and issue a report at the end of the 30 day period.
Although not agreed initially, as an additional service Clever Pins set up a daily pinning schedule on Tailwind. Let Nicki Help had two of her own blog posts for which Clever Pin made different pin templates and pinned them to the relevant boards, group boards and tribes.
Pin Templates
Final Result
Clever Pins was working on a very tight schedule, we had a month to get results. We decided to set up a pinning schedule in Tailwind, the result was a 673% increase in Impressions, 380% increase in Engagements and a 750% increase in Engaged Audience in less than a month. Below are the statistics, and whilst the numbers are small, as this is a brand new account, it shows what impact Pinterest had in just under a month.
