Carousel pins are a bit of a hidden Pinterest secret! They are so well hidden that it is quite difficult to find them on the platform and therefore you can easily miss them. You used to be able to find them as an option under the + sign but not anymore so I thought Pinterset had taken them off the platform. Imagine my surprise when I found them again the other day!
This blog is all about carousel pins because they are fun and could be a good addition to your Pinterest strategy. So let’s have a look at what they are, how to create them and why you should use carousel pins.
What is a carousel pin?
So first things first, what exactly is a carousel pin? Carousel pins are pins that consist of multiple ‘cards’. I can hear you think ‘well that is the same as an Idea Pin, isn’t it?’ Well yes and no. Yes in the sense that you can have several cards/slides with both types of pin. No, in the sense that, unlike Idea pins, you can attach an URL to a carousel pin! And not just one….you can attach different URLs to different cards! So if you are ‘struggling’ with Idea pins because you want to attach an URL, then the carousel pin might be good for you!
A disadvantage is that you cannot schedule carousel pins, so you will need to do pin them manually which makes them a little more labour intensive.
How do you make a carousel pin?
To be able to make a carousel pin you need to know where to find them! So like I said before there was a short time when you could find them under the little + sign under the ‘Saved’ tab, where it was listed as an option. You can still find them by clicking on the + sign, but you will have to choose ‘pin’ instead.
You can now upload your pin templates. Instead of uploading 1 pin template for your static or video pin as you usually do, you upload all the pin templates/cards of your carousel pin here. Once you have selected all your templates, you will see below screen:
Choose Carousel Pin and click ‘Create Pin’.
In the next screen you will be able to arrange your cards in the right order by clicking the little button with the arrow on the left hand side. Drag and drop your cards the way you want them to appear in your carousel. And press done. Next is the pin title, description and URL. IF you want these to be the same for ALL your cards, tick the little box at the bottom.
Pinterest will now use your pin title, pin description and URL for all your cards. IF you don’t want this and want to assign a different URL to different cards and/or change the pin title and pin description slightly, leave the box unticked!
Whichever option you choose, remember your keywords when writing your title and description!
Why would you want to use carousel pins?
There are several reasons why you would want to use carousel pins and it depends a little on the type of business you have. For product sellers, according to Pinterest carousels are a great way to showcase different features of a product or advertise multiple products at once.
If you are a service provider it might be slightly trickier to come up with content but one idea is to specify the steps of a certain blog post topic. Another option is to list the different services you offer with a synopsis.
For both product- and service-based businesses you could tell your brand in chapters or list client reviews.
The key is to be creative with carousel pins.
Carousel pins can be a good addition to your pinterest strategy. It is worth testing them out and see if they drive traffic to your website. They do have a major advantage over other pins in that you can use several URLs for them. And don’t forget to include a call to action!
As always I hope above was helpful! If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out several times a month and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes and character limits. Or find out information about Clever Pins’ services.
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