Updated December 2021

Today I am going to talk to you about 7 Pinterest Marketing services you should look at for your business. This blog is specifically about what services a Pinterest Strategist can offer you to help you to drive more traffic to your website and grow your online presence. We will do a deep dive into what the different services entail and I will give you all the information you need to make an informed decision.

Before we dive in, you will have noticed I use the terms Pinterest VA, manager, and strategist interchangeably. This is because they are all used in the marketplace.

Pinterest – The Platform

Before we look at the 7 Pinterest Marketing Services you should look at to optimize your digital marketing for your business, let’s have another quick look at what Pinterest is as a platform. Pinterest is a visual search engine, and as such, it is a perfect supplement to other social media platforms. And even better: Pinterest is absolutely FREE! It is THE place to be for online marketing and if set up properly can almost run on auto-pilot.

Learn more:

What is Pinterest and how can I use it for my business

Here is why you should hire a Pinterest VA

How to create beautiful pins

Pinterest Marketing Services you need for your business

So, which 7 Pinterest Marketing Services should you look at for your business? Maybe as a SME, you have been thinking for a while to leverage Pinterest to strengthen your marketing efforts. Maybe you are a bit unsure as to what services Pinterest managers offer. Well look no further, here is a list of Pinterest services with an explanation.

1. Account Set Up

Account Set-Up is a service for when you are completely new to Pinterest. The Pinterest VA can set you up with a business account. This entails claiming your website, creating a keyword-rich profile and boards, and enabling rich pins. Account set up is extremely important and a specialist job as you need to make sure you target the right audience.

2. Account Clean Up

Have you been on Pinterest for a while? Does your account need a bit of a tidy-up? Then this service is for you. The Pinterest manager will tidy up your account and create a profile that attracts the right audience. This includes a tidy-up of all your boards and your pins. A Pinterest Specialist will make sure you have the right boards set up using the right keywords for SEO.

3. Monthly Management

Monthly management services are usually offered in different packages. These packages are designed to help you with your monthly Pinterest strategy to help you grow your online presence and generate more growth. The packages involve scheduling relevant content through Tailwind as well as uploading original content. All content will have to have keyword-rich descriptions and pin titles. 

4. Promoted Pins

Promoted pins are paid ads in the form of normal pins on Pinterest. Ads will run in a campaign. There are currently 6 to choose from: traffic, awareness, app, video views, conversion, and shopping. The different types will optimise different results so it is important to know what your goal for the campaign is. A Pinterest strategist will be able to guide you in this.

5. A La Carte Services

A la Carte Services are all one-off services. Examples are pin design, board cover design, and search engine optimization. Pin design refers to the creation of pin templates to go with your content. Again, keywords are important but also branding. Board design means the Pinterest Marketing Strategist designs a cover for each of your boards on Pinterest. Not everybody likes board covers, but in my opinion, it does make you look professional. Search engine optimization refers to an overhaul of your profile and boards to make sure you are using the right keywords to attract the right audience.

6. Consultations

If you are looking for advice with regards to your business account, whether this is with regards to your marketing strategy or SEO, you can book a consultation. Usually, this entails a video conference discussing your current account, any sticking points, and what your goals are for the future. The Pinterest VA will then have a look at your account, and depending on the requirements, identify areas that are working for you and areas that need to be improved. You will receive a report with findings and recommendations

7. Coaching & Training

Not all businesses can afford to hire a Pinterest Marketing Strategist and would prefer to keep it all in-house, however, they might lack some knowledge. Pinterest Managers have honed in on this gap in the market and nowadays many will offer coaching and training sessions. A training session is generally 1 to 2 hours, is 1:1, and gives you as a business owner the opportunity to get up to date with the latest Pinterest practice.

Learn more:

How to do keyword research on Pinterest

How to use Tailwind to schedule your pins

How to use Canva

How to clean your Pinterest boards

Final Thoughts

Those are the services a Pinterest manager can offer your business.

As always I hope the above was helpful! If you want more Pinterest information, sign up for the Clever Pins newsletter. It comes out several times a month and is chock-a-block full of Pinterest and Clever Pins news. You get the Perfect Pinterest Size Guide completely FREE! A handy little document with ALL the Pinterest ratios, sizes, and character limits. Or find out information about Clever Pins’ services.

Other helpful resources:

Perfect Pin Guide – How to create the perfect pin image!

Perfect Pinterest Planner – Know what to pin when!

Happy pinning!