Today I am going to talk to you about what 7 Pinterest Marketing Services you should look at for your business and which a Pinterest manager can offer. Different Pinterest VAs offer different services so it is a matter of finding the right one for your business. In one of my previous blogs ‘Here’s why you should hire a Pinterest VA’ I spoke about what what the benefits are for your business when you hire a Pinterest VA. This blog is specifically about what services a Pinterest Strategist can offer you to help you grow your online presence and generate more growth. We will do a deep-dive into what the different services entail. I will give you have all the information you need to make an informed decision. You will have noticed that I use the terms Pinterest VA, manager and strategist interchangeably. They are all used in the market place.
Pinterest – the platform
Before we look at the 7 Pinterest Marketing Services you should look at to optimize your digital marketing for your business, let’s have another quick look at what Pinterest is as a platform. Pinterest is a visual search engine, and as such it is a perfect supplement to other social media platforms. And even better: Pinterest is absolutely FREE! It is the place to be for online marketing and if set up properly can almost run on auto-pilot.
Beginning of February Pinterest released their Q4 results of 2019 and the platform is still rising and gaining ground! If you are a shop-owner read Pinterest’s blog about their Verified Merchant Program!
Pinterest Marketing Services you need for your business
So which 7 Pinterest Marketing Services could you look at for your business? Maybe as a SME you have been thinking for a while to leverage Pinterest to strengthen your marketing efforts. Maybe you are a bit unsure as to what services Pinterest managers offer. Well look no further, here is a list of Pinterest services with an explanation.
Pinterest Marketing Service no. 1: Account Set Up
Account Set Up is a service for when you are completely new to Pinterest. The Pinterest VA can set you up a business account. This entails claiming your website, creating a keyword rich profile and boards and enabling rich pins. Account set up is extremely important as you want to target the right audience.
Pinterest Marketing Service no. 2: Account Clean Up
Have you been on Pinterest for a while? Does your account needs a bit of a tidy up? Then this service is for you. The Pinterest manager will tidy up your account and create a profile that attracts the right audience. This includes a tidy up of all your pins, making sure you have the right boards set up and using the right keywords for SEO.
Pinterest Marketing Service no. 3: Monthly Maintenance
Monthly maintenance Services are usually offered in different packages. These packages are designed to help you with your monthly Pinterest strategy to help you grow your online presence and generate more growth. The packages involve scheduling relevant content through Tailwind as well as uploading original content. All content will have to have keyword rich descriptions and pin titles. If you are unsure what Tailwind is or if you should use it for your business, read this blog.
Pinterest Marketing Service No. 4: Promoted Pins
Promoted pins are paid ads in the form of normal pins on Pinterest. Ads will run in a campaign. There are currently 6 to choose from: traffic, awareness, app, video views, conversion and shopping. The different types will optimise different results so it is important to know what your goal for the campaign is. A Pinterest strategist will be able to guide you in this.
Pinterest Marketing Service No. 5: A la Carte Services
A la Carte Services are all one-off services. Examples are pin design, board cover design and search engine optimization. Pin design refers to the creation of pin templates to go with your content. Again, keywords are important but also branding. Board design means the Pinterest Marketing Strategist designs a cover for each of your boards on Pinterest. Not everybody likes board covers, but in my opinion it does make you look professional. Search engine optimization refers to an overhaul of your profile and boards to make sure you are using the right keywords to attract the right audience.
Pinterest Marketing Service No. 6: Consultations
If you are looking for advice with regards to your business account, whether this is with regards to your marketing strategy or SEO, you can book a consultation. Usually this entails a video conference discussing your current account, any sticking points and what your goals are for the future. The Pinterest VA will then have a look at your account, and depending on the requirements, identify areas that are working for you and areas that need to be improved. You will receive a report with findings and recommendations
Pinterest Marketing Services No. 7: Coaching & Training
Not all businesses can afford to hire a Pinterest Marketing Strategist and would prefer to keep it all in-house, however they might lack some knowledge. Pinterest Managers have honed in on this gap in the market and nowadays many will offer coaching and training sessions. A training session are generally 1 to 2 hours, are 1:1 and gives you as a business owner the opportunity to get up to date with the latest Pinterest practice.
I hope above has given you some more information about the services a Pinterest Marketing manager can offer you. Check out my Services page to see what Clever Pins offers and get in touch if you need help or are ready to outsource your Pinterest management.