One of the questions I get asked a lot when companies make enquiries about Pinterest is that they are not sure they have enough content for the platform. When I talk them through it, they are usually surprised about the possibilities.
This week’s blog is all about which different types of content you can create pin templates for so you can share it on Pinterest. I use Canva to create pin templates and Tailwind to schedule my pins. I am an affiliate for both of them (for full disclosure!).
So let’s have a look at the 7 content types you can use on Pinterest.
The first piece of content you can use for Pinterest is probably the most obvious one, your blog posts. For your blog posts you can create static pins, video pins or story pins (if you are in the US).
Depending on how many boards you will be pinning your blog post to, you will have to create several different pins.
Products or Services
Depending on what your business is, the next piece of content you can create pin templates for are your products and/or services. There are different ways of doing this. For products sometimes you can pull the information straight from the website by either using the Pinterest save button or by scheduling it in Tailwind. You can also create new pin templates for your products if you feel you need to slightly change the image to what is used on your website. The third way is by applying for the Verified Merchant programme, however this is still relatively new in the UK and the criteria are strict.
If you are a service based company it is slightly more straightforward as you can create different pin templates (see above) and direct the pins to your services page. Always make sure you have rich pins installed so Pinterest pulls the metadata straight from your website.
Do you use landing pages on your website, for example if you run a course or you have a membership site which you want people to sign up for? Then you can use these for Pinterest as well. Create different types of pins, static, animated or video to draw your audience to those pages. Do not use story pins, as they are more like a ‘slide show’ on Pinterest and you cannot attach a URL to it. In other words you cannot direct your audience to your page, which with landing pages is counterintuitive.
Freebie – Lead Magnet
Most companies now offer a freebie to their audience, also called a lead magnet. The idea of these is to create an email list as your audience needs to sign up for them.
Lead magnets are a great type of content to create a pin template for. Again you can choose to do a static pin or video pin, not a story pin. With a freebie, like with landing pages, you really want people to come to your website to take action, in this case sign up for your lead magnet.
Another type of content to use for Pinterest is your Instagram content! I am a big fan of cross platform promotion. It will make your audience recognise you faster on the different platforms. Instagram content can be pinned straight from Instagram onto Pinterest, which is the quickest way. But it is better to create new pin templates for each piece of content and lead them back to your instagram account. There are several ways to do this. You can create a pin template in Canva, then upload it in Tailwind and schedule it. Or you can do it straight in Pinterest, by creating a new pin. If you want more information on how to use your instagram content on Pinterest then read my blog.
Facebook page or group
Do you own a Facebook page or maybe even a group? Then you can use Pinterest to promote it. Again create a pin template and use the URL of your Facebook page or group to lead your audience there. Again a brilliant opportunity to promote your brand cross-platforms.
Quite a few companies have a Youtube channel nowadays and again you should be creating pin templates to promote your channel on Pinterest. You can either pin the different videos directly from YouTube with the Pinterest save it button. But Pinterest prefers it when you make a pin template for the different videos which then lead back to each of them. A bit more work but it will pay off in the long run.
As you can see there are lots of types of content you can create for your Pinterest account. And this really isn’t everything. So have a look at all the content you produce in your business and see if you can create a pin template for it to promote it on Pinterest.
Let me know if you need any help or if you have thought of any other content to pin to Pinterest. If you want more Pinterest or Clever Pins information then sign up for the Clever Pins’ newsletter. It comes out once a month and is full of the latest Pinterest news.
If you have enjoyed this blog, pin it for later!