Have you ever asked yourself the question whether or not you should be using Tailwind to schedule your pins? Are you unsure what Tailwind is and what the benefits are of using it? Then read this blog, I will give you 6 reasons why you should use Tailwind.
Are you still unsure as to how Pinterest would work for your business, then read this blog first. It will give you information regarding the platform and what to think about when setting up a strategy. The first step is to set up your business account, if you haven’t done this yet, click here to learn how to set one up by yourself.
So, are you in the situation where you are pinning manually, you are pinning daily, you are increasing the number of pins and it is becoming too time consuming and complicated. This means it might be time to switch to a scheduling tool! I have used Tailwind from the start, absolutely love it and will tell you why below but before I do, for full disclosure:
I am an affiliate for Tailwind. If you sign up via my link here, I will receive a small commission (at no extra cost to you) if you upgrade to a paid account. It’s FREE to get started and publish 100 pins on Tailwind. I use Tailwind extensively and would not recommend tools unless I am satisfied about them.
What is Tailwind?
Tailwind is a marketing tool for Pinterest (and Instagram). It gives you the option to schedule pins in advance, at a time when it will get the best engagement. Tailwind has the benefit of being able to bulk schedule pins and provides analytics so you can check how your pins are performing. With Tailwind you can automate the manual pinning process, which will gradually expand your reach on the platform as well as give you more time in the week/month to concentrate on other parts of your business.
For anyone who creates content for Pinterest, be it that you are a blogger, creative or business owner, a scheduling tool should most definitely be part of your Pinterest strategy.
Should I be using Tailwind as part of my Pinterest Marketing Strategy?
The next big question really is whether or not you should be using Tailwind as part of your Pinterest marketing strategy. Below I will set out 6 reasons why you should be using Tailwind.
1. Scheduling in advance
The first reason why you should start using Tailwind is because with Tailwind you can schedule pins in advance. With the tailwind browser, more about this later, you simply select the content you want to pin and Tailwind will schedule them for you for the week/month. You choose which boards you want the pins to be pinned to and Tailwind makes sure it is done on the day and time you select.
2. Bulk schedule
One of the major benefits of Tailwind is that you can bulk schedule your content. It doesn’t matter if you pin only 5 pins a day or 40, you can schedule them all in advance, which leaves you with time to concentrate on other important parts of your business.
3. Best audience engagement
The third of the 6 reasons why you should start using Tailwind is because it is set up in such a way that it identifies your audience’s engagement timeline. This means that it identifies daily time slots when your audience is most active on Pinterest and suggests those times for you to schedule your pins. It is a brilliant concept as it automatically maximises your reach! You can add and delete time slots as you see fit and according to your strategy. But to start with I would suggest to stick to the times Tailwind app identifies for you.
When using Tailwind you can join Tribes. Tribes work in about the same way as Group Boards in that they are groups of pinners together who help each other optimise their reach by supporting each other’s content. You can find different tribes within Tailwind and will need to apply to join. Each tribe has different rules, ie pin one, share one, so make sure you know them so as you don’t want to get kicked out of the tribe!
Reason number 5 for using Tailwind is because it has its own analytics’ function, where you can see how your profile is doing, which board performs the best and which pin. This will give you the option to decide which content to concentrate on, to re-share or promote but it will also give you an insight as to exactly what your audience is looking for so you can adjust your strategy accordingly.
Like Pinterest, Tailwind has its own extension. It works in much the same way, in the sense that when you hover over a photo, the Tailwind extension pops up and you can decide whether or not to schedule that piece of content by clicking the extension. When you decide to schedule it and click on it, you will be taken to the Tailwind window where you can decide when and what time you want the pin to go out. Using the extension will save you even more time, which is marvellous.
And there you have it, 6 reasons why you should be using Tailwind to schedule your pins!
Convinced or still a bit uncertain?
I hope I have convinced you to start using Tailwind to schedule your pins. If I have and you want to sign up click here. Tailwind has a free trial, which includes 100 pins. It is ideal to try it out. If you like the scheduling tool you can then sign up to one of the plans, starting at $9.99 a month. Once you start growing you can add power-ups, like additional smartloops or tribes. The possibilities are endless really; Tailwind caters for different budgets.
If you are still a little uncertain as to how Tailwind works, there are lots of video tutorials on the Tailwind website which are full of hints and tips.
Or if you feel you need help with scheduling your pins and setting up a strategy then head over to my Services page and check out my monthly maintenance packages. I can help you!