Today I am going to talk to you about 6 Pinterest Marketing services you can outsource. In one of my previous blogs ‘Here’s why you should hire a Pinterest VA’ I spoke about what the benefits are for your business when you hire a Pinterest VA/manager. This blog is specifically about what services a Pinterest Strategist can offer you to help you drive more traffic to your website and grow your online presence.
We will do a deep-dive into what the different services entail. I will give you all the information you need to make an informed decision.
Before we dive in, you will have noticed I use the terms Pinterest VA, manager and strategist interchangeably. This is because they are all used in the market place.
Pinterest – The platform
Before we look at the 7 Pinterest Marketing Services you can outsource to a Pinterest strategist, let’s have a look at what Pinterest is and how it can benefit your company. Pinterest is a visual search engine, and as such it is a perfect supplement to other social media platforms. And even better: Pinterest is absolutely FREE! It is the place to be for online marketing and if set up properly can almost run on auto-pilot.
Pinterest has just released their Q3 results for 2020 and now has 442 million active monthly users. The platform keeps rising and gaining ground!
Pinterest Marketing Services you can outsource
So which 7 Pinterest Marketing Services can you outsource?
Maybe as a SME you have been thinking for a while to add Pinterest to your digital marketing efforts. But maybe you are a bit unsure as to what services you can outsource to a Pinterest manager. Well look no further, here is a list of Pinterest services with an explanation.
Pinterest Marketing Service no. 1: Account Set Up
The first Pinterest marketing service you can outsource is account set up. This is a service for when you are completely new to Pinterest. The Pinterest manager sets you up with a business account, which entails claiming your website, creating a keyword rich profile and boards, and enabling rich pins to name a few things. It is important to set your account up properly as you want to target the right audience. This is one of the most important services a Pinterest strategist offers.
Pinterest Marketing Service no. 2: Account Audit & Tidy
Have you been on Pinterest for a while? Does your account need an audit and a bit of a tidy? Then this service is for you. The Pinterest manager will go through your account, look at all the different aspects to see if you are set up properly and what you can improve. An action plan will be drawn up and the Pinterest manager will then tidy up your account and create a profile that attracts the right audience.
Pinterest Marketing Service no. 3: Monthly Management
Another service a Pinterest manager offers is monthly management. These services are usually offered in different packages and are designed to help you with your monthly Pinterest strategy to help you grow your online audience and generate more growth. The packages involve scheduling relevant content through a scheduler like Tailwind as well as uploading original content. All content will have to have keyword rich descriptions and pin titles. If you are unsure what Tailwind is or if you should use it for your business, read this blog.
Pinterest Marketing Service No. 4: Promoted Pins
Promoted pins are paid ads on Pinterest. Ads will run in a campaign. There are currently 6 to choose from: traffic, awareness, video views, conversion and catalogue sales. The different types will optimise different results so it is important to know what your goal for the campaign is. A Pinterest strategist will be able to guide you in this.
Pinterest Marketing Services No. 5: Coaching & Training
Not all businesses can afford to hire a Pinterest Marketing Strategist and would prefer to keep it all in-house, however they might lack some knowledge. Pinterest Managers have honed in on this gap in the market and nowadays many will offer coaching and training sessions. You can book training sessions for 1 hour but also in packages to be used over several months. Coaching sessions are 1:1 and usually take place over video conferencing. They are tailored to your business and give you, as a business owner, the opportunity to get up to date with the latest Pinterest practice.
Pinterest Marketing Service No. 6: A la Carte Services
A la Carte Services are all one-off services. Examples are pin design, board cover design and search engine optimization. Pin design refers to the creation of pin templates to go with your content. Again, keywords are important but also branding. Board design means the Pinterest Marketing Strategist designs a cover for each of your boards on Pinterest. Not everybody likes board covers, but in my opinion it does make you look professional. Search engine optimization refers to an overhaul of your profile and boards to make sure you are using the right keywords to attract the right audience.
I hope above has given you some more information about the services you can outsource to a Pinterest Marketing manager. Check out my Services page to see what Clever Pins offers or get in touch if you need help or are ready to outsource your Pinterest management.